Brandwave

How popular isSudima Kaikoura in search?

In August 2026, there were an estimated 3K branded searches for Sudima Kaikoura in New Zealand which is up 18% over the last 11 months. Sudima Kaikoura holds 78.6% estimated Share of Search among New Zealand kaikoura hotels and accommodation and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. Sudima Kaikoura78.6%
  2. Kaikoura White Morph12.8%
  3. Kaikoura Boutique Hotel8.6%
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Which kaikoura hotels and accommodation compete with Sudima Kaikoura?

Sudima Kaikoura against kaikoura hotels and accommodation in New Zealand, by month

Share of Search by month for Sudima Kaikoura, Kaikoura White Morph, Kaikoura Boutique Hotel. The figures are in the table below the chart.

View monthly share of search table
MonthSudima KaikouraKaikoura White MorphKaikoura Boutique Hotel
Oct 202562.4%22.7%14.9%
Nov 202554%27%19%
Dec 202565.4%21.6%13%
Jan 202661.3%21.1%17.6%
Feb 202655.4%25.3%19.3%
Mar 202660%23.1%16.9%
Apr 202662.9%18.1%19%
May 202677.1%12.3%10.6%
Jun 202683.5%9%7.4%
Jul 202681.6%12.2%6.2%
Aug 202678.6%12.8%8.6%
Sep 2026———
  1. held 1st · 3K estimated branded searches · 0% vs prior month · -3 points

  2. held 2nd · 490 estimated branded searches · +8.9% vs prior month · +0.6 points

  3. held 3rd · 330 estimated branded searches · +43.5% vs prior month · +2.4 points

Compare search popularity between Sudima Kaikoura and its closest rivals

How has branded search demand for Sudima Kaikoura changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sudima Kaikoura in New Zealand rose from 2.6K to 3K.
  • Across the 11 months ending August 2026, Sudima Kaikoura’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand increased from 62.4% to 78.6%.
  • Across the 11 months ending August 2026, Sudima Kaikoura’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand peaked at 83.5% in June 2026 and was lowest at 54% in November 2025.

How did search popularity change for New Zealand kaikoura hotels and accommodation in August 2026?

  1. In August 2026, Kaikoura Boutique Hotel gained estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 6.2% to 8.6%.

  2. In August 2026, Kaikoura White Morph gained estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 12.2% to 12.8%.

  3. In August 2026, Sudima Kaikoura lost estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 81.6% to 78.6%.

How is Sudima Kaikoura measured?

Brandwave collects information about searches that people make online using Sudima Kaikoura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • sudima kaikoura
  • sudima kaikoura hotel
  • sudima kaikoura nz

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How the Brand Demand Index is measured

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