How popular isKaikoura White Morph in search?
In August 2026, there were an estimated 490 branded searches for Kaikoura White Morph in New Zealand which is down 47.3% over the last 11 months. Kaikoura White Morph holds 12.8% estimated Share of Search among New Zealand kaikoura hotels and accommodation and is ranked 2nd of 3 competitors for search popularity.
Sudima Kaikoura78.6%
Kaikoura White Morph12.8%Kaikoura Boutique Hotel8.6%
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Which kaikoura hotels and accommodation compete with Kaikoura White Morph?
Share of Search by month for Sudima Kaikoura, Kaikoura White Morph, Kaikoura Boutique Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Sudima Kaikoura | Kaikoura White Morph | Kaikoura Boutique Hotel |
|---|---|---|---|
| Oct 2025 | 62.4% | 22.7% | 14.9% |
| Nov 2025 | 54% | 27% | 19% |
| Dec 2025 | 65.4% | 21.6% | 13% |
| Jan 2026 | 61.3% | 21.1% | 17.6% |
| Feb 2026 | 55.4% | 25.3% | 19.3% |
| Mar 2026 | 60% | 23.1% | 16.9% |
| Apr 2026 | 62.9% | 18.1% | 19% |
| May 2026 | 77.1% | 12.3% | 10.6% |
| Jun 2026 | 83.5% | 9% | 7.4% |
| Jul 2026 | 81.6% | 12.2% | 6.2% |
| Aug 2026 | 78.6% | 12.8% | 8.6% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.6% | 3K | 0% | -3 points | |
| 2, held 2nd | 12.8% | 490 | +8.9% | +0.6 points | |
| 3, held 3rd | 8.6% | 330 | +43.5% | +2.4 points |
78.6%
held 1st · 3K estimated branded searches · 0% vs prior month · -3 points
12.8%
held 2nd · 490 estimated branded searches · +8.9% vs prior month · +0.6 points
8.6%
held 3rd · 330 estimated branded searches · +43.5% vs prior month · +2.4 points
Compare search popularity between Kaikoura White Morph and its closest rivals
How has branded search demand for Kaikoura White Morph changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kaikoura White Morph in New Zealand fell from 930 to 490.
- Across the 11 months ending August 2026, Kaikoura White Morph’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand decreased from 22.7% to 12.8%.
- Across the 11 months ending August 2026, Kaikoura White Morph’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand peaked at 27% in November 2025 and was lowest at 9% in June 2026.
How did search popularity change for New Zealand kaikoura hotels and accommodation in August 2026?
3 changes
In August 2026, Kaikoura Boutique Hotel gained estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 6.2% to 8.6%.
In August 2026, Kaikoura White Morph gained estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 12.2% to 12.8%.
In August 2026, Sudima Kaikoura lost estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 81.6% to 78.6%.
How is Kaikoura White Morph measured?
Brandwave collects information about searches that people make online using Kaikoura White Morph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- the white morph
- the white morph heritage collection kaikoura new zealand
- the white morph hotel kaikoura
- the white morph kaikoura
- the white morph kaikoura nz
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Is Kaikoura White Morph your brand?
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