Brandwave

Kaikoura White Morph vs The Hamptons Bed & Breakfast:Which is more popular in New Zealand?

In October 2026, Kaikoura White Morph had more branded searches than The Hamptons Bed & Breakfast among kaikoura hotels and accommodation in New Zealand. Kaikoura White Morph had about 660 branded searches, while The Hamptons Bed & Breakfast had 10. Kaikoura White Morph made up 6.2% of all kaikoura hotels and accommodation searches we track, and The Hamptons Bed & Breakfast accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about kaikoura hotels and accommodation, The Hamptons Bed & Breakfast appeared in two of the three answers and Kaikoura White Morph in none.

Among kaikoura hotels and accommodation in New Zealand in October 2026

Who do people search for more?

Kaikoura White Morph, about 66 searches for every 1 for The Hamptons Bed & Breakfast

Kaikoura White Morph 660 searchesThe Hamptons Bed & Breakfast 10 searches

Who does AI mention more?

The Hamptons Bed & Breakfast, mentioned in 2 of 3 answers, Kaikoura White Morph in 0

The Hamptons Bed & Breakfast in 2 of 3Kaikoura White Morph in 0 of 3

Who does AI recommend more?

The Hamptons Bed & Breakfast, the only one of the two named

The Hamptons Bed & Breakfast first in 2Kaikoura White Morph never named

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Top kaikoura hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Hamptons Bed & Breakfast was mentioned in two out of three: in two of the three ChatGPT answers. Kaikoura White Morph did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Anchor Inn Beachfront Motel1st
  2. Sudima Kaikoura2nd
  3. Kaikōura TOP 10 Holiday Park3rd
  4. The Hamptons Bed & Breakfast4th
  5. Kaikoura White Morph–
  6. Kaikoura Boutique Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kaikoura hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kaikoura White Morph or The Hamptons Bed & Breakfast more popular in search?

This chart shows how often people search Google for Kaikoura White Morph and The Hamptons Bed & Breakfast by name. Each line represents a brand's share of searches for all six kaikoura hotels and accommodation we track, month by month, from searches in New Zealand.

Kaikoura White Morph and The Hamptons Bed & Breakfast among kaikoura hotels and accommodation in New Zealand, by month

Share of searches by month for Kaikoura White Morph, The Hamptons Bed & Breakfast. The figures are in the table below the chart.

View monthly share of searches table
MonthKaikōura TOP 10 Holiday ParkSudima KaikouraKaikoura White MorphKaikoura Boutique HotelThe Anchor Inn Beachfront MotelThe Hamptons Bed & Breakfast
Nov 202557%21.8%10.8%7.6%2.7%0.11%
Dec 202548.2%32.7%10.6%6.5%1.9%0.11%
Jan 202650.8%28.9%9.6%8.3%2.4%0.09%
Feb 202642.7%30.1%13.5%10.4%3.1%0.12%
Mar 202644.4%31.4%12%8.9%3.2%0.12%
Apr 202646.4%32.2%9.1%9.4%2.7%0.16%
May 202637.3%46.1%7.1%6.1%3.3%0.16%
Jun 202634.6%52.3%5.3%4.6%3%0.14%
Jul 202633.2%51.6%7.7%3.7%3.7%0.17%
Aug 202638%46.8%7.3%5.1%2.7%0.16%
Sep 202642.6%43.7%5.4%5.7%2.5%0.12%
Oct 202651%35.1%6.2%5.6%2%0.09%

How has branded search for Kaikoura White Morph and The Hamptons Bed & Breakfast changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand kaikoura hotels and accommodation in October 2026?

1 change

  1. In October 2026, Kaikoura White Morph overtook Kaikoura Boutique Hotel to rank 3rd among kaikoura hotels and accommodation in New Zealand, with 6.2% of the searches.

How are Kaikoura White Morph’s and The Hamptons Bed & Breakfast’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kaikoura White Morph’s and The Hamptons Bed & Breakfast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kaikoura White Morph

2 branded search terms

  • the white morph
  • the white morph kaikoura

The Hamptons Bed & Breakfast

1 branded search term

  • hamptons kaikoura

How the Brand Demand Index is measured

Other head-to-heads among kaikoura hotels and accommodation

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