Kaikoura Boutique Hotel vs Kaikoura White Morph:Which is more popular by branded search in New Zealand?
In August 2026, Kaikoura White Morph had more branded searches than Kaikoura Boutique Hotel among kaikoura hotels and accommodation in New Zealand. Kaikoura White Morph was estimated to have 490 branded searches compared to Kaikoura Boutique Hotel’s 330, and held a 12.8% Share of Search versus Kaikoura Boutique Hotel’s 8.6%.
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Which is more popular in search, Kaikoura Boutique Hotel or Kaikoura White Morph?
Compare hotels and serviced accommodation travellers can book for a stay in Kaikoura, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaikoura White Morph, Kaikoura Boutique Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Sudima Kaikoura | Kaikoura White Morph | Kaikoura Boutique Hotel |
|---|---|---|---|
| Oct 2025 | 62.4% | 22.7% | 14.9% |
| Nov 2025 | 54% | 27% | 19% |
| Dec 2025 | 65.4% | 21.6% | 13% |
| Jan 2026 | 61.3% | 21.1% | 17.6% |
| Feb 2026 | 55.4% | 25.3% | 19.3% |
| Mar 2026 | 60% | 23.1% | 16.9% |
| Apr 2026 | 62.9% | 18.1% | 19% |
| May 2026 | 77.1% | 12.3% | 10.6% |
| Jun 2026 | 83.5% | 9% | 7.4% |
| Jul 2026 | 81.6% | 12.2% | 6.2% |
| Aug 2026 | 78.6% | 12.8% | 8.6% |
| Sep 2026 | — | — | — |
How has the Kaikoura Boutique Hotel and Kaikoura White Morph comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Kaikoura Boutique Hotel took it in April 2026, Kaikoura White Morph took it in May 2026.
- Across the 11 months ending August 2026, Kaikoura Boutique Hotel’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand moved from 14.9% to 8.6%, and its estimated monthly branded searches moved from 610 to 330.
- Across the 11 months ending August 2026, Kaikoura White Morph’s estimated Share of Search among kaikoura hotels and accommodation in New Zealand moved from 22.7% to 12.8%, and its estimated monthly branded searches moved from 930 to 490.
How did search popularity change for New Zealand kaikoura hotels and accommodation in August 2026?
2 changes
In August 2026, Kaikoura Boutique Hotel gained estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 6.2% to 8.6%.

In August 2026, Kaikoura White Morph gained estimated Share of Search among kaikoura hotels and accommodation in New Zealand, from 12.2% to 12.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Kaikoura Boutique Hotel’s and Kaikoura White Morph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kaikoura Boutique Hotel
2 branded search terms
- kaikoura boutique hotel
- kaikoura boutique hotel reviews
Kaikoura White Morph
5 branded search terms
- the white morph
- the white morph heritage collection kaikoura new zealand
- the white morph hotel kaikoura
- the white morph kaikoura
- the white morph kaikoura nz

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.