Bayleys vs Raine & Horne:Which is more popular?
In September 2026, Bayleys had more branded searches than Raine & Horne among Invercargill real estate agencies in New Zealand. Bayleys had about 360 branded searches, while Raine & Horne had 50. Bayleys made up 10.9% of all Invercargill real estate agency searches we track, and Raine & Horne accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about Invercargill real estate agencies, Bayleys appeared in all three answers and Raine & Horne in two. Bayleys was mentioned before Raine & Horne in every answer.
Who do people search for more?
Bayleys, about 7 searches for every 1 for Raine & Horne
Who does AI mention more?
Bayleys, mentioned in every answer we collected
Who does AI recommend more?
Bayleys, named ahead of Raine & Horne in every answer
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Top Invercargill real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bayleys appeared in all three answers. Raine & Horne was mentioned in two out of three: in two of the three ChatGPT answers. Bayleys was listed before Raine & Horne in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray White3 of 3Named in 3 of 3 ChatGPT answers
Harcourts3 of 3Named in 3 of 3 ChatGPT answers- Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Raine & Horne2 of 3Named in 2 of 3 ChatGPT answers
SW Real Estate2 of 3Named in 2 of 3 ChatGPT answers
Professionals Real Estate0 of 3Named in 0 of 3 ChatGPT answers
One Agency0 of 3Named in 0 of 3 ChatGPT answers
Todd & Co Realty0 of 3Named in 0 of 3 ChatGPT answers
Nicol Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Invercargill real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I use in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Invercargill, New Zealand for a property sale?”
Searched Google, AI Overview
“real estate invercargill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“invercargill real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bayleys or Raine & Horne more popular in search?
This chart shows how often people search Google for Bayleys and Raine & Horne by name. Each line represents a brand's share of searches for all nine Invercargill real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Bayleys, Raine & Horne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Professionals Real Estate | Raine & Horne | One Agency | Todd & Co Realty | Nicol Realty | SW Real Estate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 28% | 9.2% | 6.7% | 0.84% | 2.8% | 1.4% | 0.28% | 0.56% |
| Nov 2025 | 46.9% | 34.1% | 7% | 6.3% | 1.3% | 1% | 1.3% | 1.3% | 0.78% |
| Dec 2025 | 37.9% | 36.3% | 10.9% | 10% | 0.96% | 1.9% | 0.96% | 0.64% | 0.32% |
| Jan 2026 | 39.7% | 36.5% | 10.8% | 5% | 1.3% | 3.4% | 1.1% | 1.1% | 1.1% |
| Feb 2026 | 39.6% | 36% | 11.3% | 6.6% | 1.4% | 2.5% | 1.1% | 0.82% | 0.82% |
| Mar 2026 | 43.5% | 33.5% | 8.8% | 7.8% | 0.75% | 2.3% | 1.3% | 1.5% | 0.75% |
| Apr 2026 | 41.2% | 36.7% | 9.6% | 6.7% | 1.6% | 1.6% | 0.96% | 1.3% | 0.32% |
| May 2026 | 50.3% | 26.5% | 11.5% | 4.7% | 1.4% | 1.7% | 2% | 0.84% | 1.1% |
| Jun 2026 | 47.7% | 27.7% | 12.4% | 6.8% | 1.1% | 1.4% | 1.1% | 0.85% | 0.85% |
| Jul 2026 | 42% | 33.7% | 11.5% | 7.1% | 1.2% | 0.89% | 1.5% | 1.2% | 0.89% |
| Aug 2026 | 43.1% | 31.7% | 12.7% | 6.9% | 1.3% | 0.98% | 1.3% | 0.98% | 0.98% |
| Sep 2026 | 46.7% | 29.7% | 10.9% | 7.6% | 1.5% | 1.2% | 1.2% | 0.61% | 0.61% |
How has the Bayleys and Raine & Horne comparison changed over the last 12 months?
3 findings
- Bayleys was ahead of Raine & Horne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayleys’ share of searches among Invercargill real estate agencies in New Zealand moved from 9.2% to 10.9%, and its estimated monthly branded searches moved from 330 to 360.
- Across the 12 months ending September 2026, Raine & Horne’s share of searches among Invercargill real estate agencies in New Zealand moved from 0.84% to 1.5%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand Invercargill real estate agencies in September 2026?
2 changes
In September 2026, Bayleys lost share of searches among Invercargill real estate agencies in New Zealand, from 12.7% to 10.9%.
Estimated monthly branded searches for Raine & Horne in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Bayleys’ and Raine & Horne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
2 branded search terms
- bayleys invercargill
- bayleys southland
Raine & Horne
5 branded search terms
- raine & horne
- raine and horne
- raine&horne
- raineand horne
- raineandhorne
Other head-to-heads among Invercargill real estate agencies
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