Braemar Lodge & Spa vs The St James Hanmer Springs:Which is more popular in New Zealand?
In October 2026, Braemar Lodge & Spa had more branded searches than The St James Hanmer Springs among Hanmer Springs hotels and accommodation in New Zealand. Braemar Lodge & Spa had about 2,320 branded searches, while The St James Hanmer Springs had 370. Braemar Lodge & Spa made up 66.5% of all Hanmer Springs hotels and accommodation searches we track, and The St James Hanmer Springs accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about Hanmer Springs hotels and accommodation, The St James Hanmer Springs appeared in all three answers and Braemar Lodge & Spa in two. The St James Hanmer Springs was mentioned before Braemar Lodge & Spa in every answer.
Who do people search for more?
Braemar Lodge & Spa, about 6 searches for every 1 for The St James Hanmer Springs
Who does AI mention more?
The St James Hanmer Springs, mentioned in every answer we collected
Who does AI recommend more?
The St James Hanmer Springs, named ahead of Braemar Lodge & Spa in every answer
Follow Braemar Lodge & Spa vs The St James Hanmer Springs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hanmer Springs hotels and accommodation in ChatGPT and Google AI Overviews
In three ChatGPT questions, The St James Hanmer Springs appeared in all three answers. Braemar Lodge & Spa was mentioned in two out of three: in two of the three ChatGPT answers. The St James Hanmer Springs was listed before Braemar Lodge & Spa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Settlers Boutique Motel3 of 3Named in 3 of 3 ChatGPT answers- The St James Hanmer Springs3 of 3Named in 3 of 3 ChatGPT answers
- Braemar Lodge & Spa2 of 3Named in 2 of 3 ChatGPT answers
Oakview Boutique Accommodation2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Hanmer Springs hotels and accommodation
3 answers
Asked ChatGPT
“Which hotel should I book in Hanmer Springs, New Zealand?”
Asked ChatGPT
“What are the best hotels in Hanmer Springs, New Zealand?”
Asked ChatGPT
“What's the best hotel in Hanmer Springs, New Zealand for a weekend stay?”
Searched Google, AI Overview
“hanmer springs hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hanmer springs accommodation”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Braemar Lodge & Spa or The St James Hanmer Springs more popular in search?
This chart shows how often people search Google for Braemar Lodge & Spa and The St James Hanmer Springs by name. Each line represents a brand's share of searches for all four Hanmer Springs hotels and accommodation we track, month by month, from searches in New Zealand.
Share of searches by month for Braemar Lodge & Spa, The St James Hanmer Springs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Braemar Lodge & Spa | Settlers Boutique Motel | The St James Hanmer Springs | Oakview Boutique Accommodation |
|---|---|---|---|---|
| Nov 2025 | 68.5% | 19.7% | 10.8% | 1% |
| Dec 2025 | 76.9% | 14.8% | 8% | 0.31% |
| Jan 2026 | 69.5% | 17.6% | 12.5% | 0.45% |
| Feb 2026 | 66.4% | 21.1% | 12.3% | 0.27% |
| Mar 2026 | 68.6% | 18.3% | 12.8% | 0.26% |
| Apr 2026 | 66.8% | 20.6% | 10.7% | 1.9% |
| May 2026 | 65.4% | 21% | 12.9% | 0.79% |
| Jun 2026 | 74.7% | 13.7% | 11.2% | 0.46% |
| Jul 2026 | 69.5% | 17.3% | 12.7% | 0.48% |
| Aug 2026 | 67.1% | 17.4% | 15% | 0.48% |
| Sep 2026 | 62% | 24.8% | 12.5% | 0.75% |
| Oct 2026 | 66.5% | 22.3% | 10.6% | 0.57% |
How has branded search for Braemar Lodge & Spa and The St James Hanmer Springs changed in New Zealand over the last 12 months?
3 findings
- Braemar Lodge & Spa was ahead of The St James Hanmer Springs in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Braemar Lodge & Spa’s share of searches among Hanmer Springs hotels and accommodation in New Zealand moved from 68.5% to 66.5%, and its estimated monthly branded searches moved from 2K to 2.3K.
- Across the 12 months ending October 2026, The St James Hanmer Springs’ share of searches among Hanmer Springs hotels and accommodation in New Zealand moved from 10.8% to 10.6%, and its estimated monthly branded searches moved from 320 to 370.
How did search popularity change for New Zealand Hanmer Springs hotels and accommodation in October 2026?
2 changes
In October 2026, Braemar Lodge & Spa gained share of searches among Hanmer Springs hotels and accommodation in New Zealand, from 62% to 66.5%.
In October 2026, The St James Hanmer Springs lost share of searches among Hanmer Springs hotels and accommodation in New Zealand, from 12.5% to 10.6%.
How are Braemar Lodge & Spa’s and The St James Hanmer Springs’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Braemar Lodge & Spa’s and The St James Hanmer Springs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braemar Lodge & Spa
2 branded search terms
- braemar hanmer
- braemar lodge
The St James Hanmer Springs
2 branded search terms
- st james hanmer
- the st james hanmer
Other head-to-heads among Hanmer Springs hotels and accommodation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.