Brandwave

Madison Recruitment vs Robert Walters:Which is more popular?

In September 2026, Madison Recruitment had more branded searches than Robert Walters among Christchurch recruitment agencies in New Zealand. Madison Recruitment had about 230 branded searches, while Robert Walters had 140. Madison Recruitment made up 7.4% of all Christchurch recruitment agency searches we track, and Robert Walters accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about Christchurch recruitment agencies, Robert Walters appeared in two of the three answers and Madison Recruitment in one. Madison Recruitment and Robert Walters were each mentioned first in one of the two answers that named either.

Among Christchurch recruitment agencies in New Zealand in September 2026

Who do people search for more?

Madison Recruitment, about 64% more searches than Robert Walters

Madison Recruitment 230 searchesRobert Walters 140 searches

Who does AI mention more?

Robert Walters, mentioned in 2 of 3 answers, Madison Recruitment in 1

Robert Walters in 2 of 3Madison Recruitment in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Madison Recruitment first in 1Robert Walters first in 1

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Top Christchurch recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Robert Walters was mentioned in two out of three: in two of the three ChatGPT answers. Madison Recruitment was mentioned in one out of three: in one of the three ChatGPT answers. Madison Recruitment and Robert Walters were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryan Recruitment1st
  2. Trade Assist2nd
  3. Enterprise Recruitment3rd
  4. Talent Hive4th
  5. Robert Walters5th
  6. Madison Recruitment6th
  7. Hays7th
  8. Graham Consulting–
  9. NZ Recruit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Madison Recruitment or Robert Walters more popular in search?

This chart shows how often people search Google for Madison Recruitment and Robert Walters by name. Each line represents a brand's share of searches for all nine Christchurch recruitment agencies we track, month by month, from searches in New Zealand.

Madison Recruitment and Robert Walters among Christchurch recruitment agencies in New Zealand, by month

Share of searches by month for Madison Recruitment, Robert Walters. The figures are in the table below the chart.

View monthly share of searches table
MonthRyan RecruitmentGraham ConsultingTrade AssistEnterprise RecruitmentNZ RecruitMadison RecruitmentHaysRobert WaltersTalent Hive
Oct 202531%7.7%20.6%14.3%7.3%6.3%5.9%5.9%1%
Nov 202531.7%7.8%21%14.6%6%6.8%7.5%3.9%0.71%
Dec 202532.6%7.6%17.4%12%9.2%9.8%8.2%2.7%0.54%
Jan 202627.2%8.2%17.9%15.3%9.7%8.6%6.7%5.2%1.1%
Feb 202631.5%9.7%14%14.7%11.5%6.1%6.5%5%1.1%
Mar 202629%10.7%15.6%16.3%8.5%7.5%7.2%4.6%0.65%
Apr 202631.8%12.1%13.9%14.6%9.3%6.4%6.1%5%0.71%
May 202635.7%9.9%13.8%14.5%9.2%6.4%4.9%4.9%0.71%
Jun 202630.2%8.4%14.4%15%11.7%10.2%6.3%3.3%0.6%
Jul 202634%11.4%13.1%11.4%10.8%7.4%5.1%5.7%1%
Aug 202630.4%22.3%11.7%12%6.3%7.8%5.1%3.3%0.9%
Sep 202632.4%15.7%15.4%10.9%8.3%7.4%4.8%4.5%0.64%

How has the Madison Recruitment and Robert Walters comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch recruitment agencies in September 2026?

3 changes

  1. In September 2026, NZ Recruit overtook Madison Recruitment to rank 5th among Christchurch recruitment agencies in New Zealand, with 8.3% of the searches.

  2. In September 2026, Robert Walters gained share of searches among Christchurch recruitment agencies in New Zealand, from 3.3% to 4.5%.

  3. Estimated monthly branded searches for Madison Recruitment in New Zealand rose 27.8% over 12 measured months, from 180 to 230 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Madison Recruitment’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Madison Recruitment

3 branded search terms

  • Madison Recruitment
  • madison recruitment agency
  • madison recruitment jobs

Robert Walters

1 branded search term

  • Robert Walters

How the Brand Demand Index is measured

Other head-to-heads among Christchurch recruitment agencies

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