Gascoigne Wicks vs Wain & Naysmith:Which is more popular?
In September 2026, Gascoigne Wicks had more branded searches than Wain & Naysmith among Blenheim law firms in New Zealand. Gascoigne Wicks had about 160 branded searches, while Wain & Naysmith had 120. Gascoigne Wicks made up 22.9% of all Blenheim law firm searches we track, and Wain & Naysmith accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about Blenheim law firms, Gascoigne Wicks appeared in all three answers and Wain & Naysmith in one. Gascoigne Wicks was mentioned before Wain & Naysmith in every answer.
Who do people search for more?
Gascoigne Wicks, about 33% more searches than Wain & Naysmith
Who does AI mention more?
Gascoigne Wicks, mentioned in every answer we collected
Who does AI recommend more?
Gascoigne Wicks, named ahead of Wain & Naysmith in every answer
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Top Blenheim law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gascoigne Wicks appeared in all three answers. Wain & Naysmith was mentioned in one out of three: in one of the three ChatGPT answers. Gascoigne Wicks was listed before Wain & Naysmith in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gascoigne Wicks3 of 3Named in 3 of 3 ChatGPT answers
Hardy-Jones Clark3 of 3Named in 3 of 3 ChatGPT answers
Wisheart Macnab & Partners3 of 3Named in 3 of 3 ChatGPT answers
Lundons Law2 of 3Named in 2 of 3 ChatGPT answers
Wain & Naysmith1 of 3Named in 1 of 3 ChatGPT answers
Duncan Cotterill0 of 3Named in 0 of 3 ChatGPT answers
Dew & Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Blenheim law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best law firms in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best law firm in Blenheim, New Zealand for legal advice?”
Searched Google, AI Overview
“blenheim lawyers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“law firm blenheim”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gascoigne Wicks or Wain & Naysmith more popular in search?
This chart shows how often people search Google for Gascoigne Wicks and Wain & Naysmith by name. Each line represents a brand's share of searches for all seven Blenheim law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Gascoigne Wicks, Wain & Naysmith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gascoigne Wicks | Hardy-Jones Clark | Duncan Cotterill | Wain & Naysmith | Lundons Law | Dew & Company | Wisheart Macnab & Partners |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 23.6% | — | 22.2% | 12.5% | 5.6% | 13.9% |
| Nov 2025 | 28.1% | 20.3% | — | 20.3% | 17.2% | 6.3% | 7.8% |
| Dec 2025 | 25.8% | 25.8% | — | 21% | 14.5% | 3.2% | 9.7% |
| Jan 2026 | 20.9% | 34.3% | — | 17.9% | 13.4% | 7.5% | 6% |
| Feb 2026 | 27.6% | 25% | — | 25% | 11.8% | 5.3% | 5.3% |
| Mar 2026 | 26.9% | 29.5% | — | 20.5% | 14.1% | 3.8% | 5.1% |
| Apr 2026 | 21.4% | 27.1% | 15.7% | 17.1% | 10% | 4.3% | 4.3% |
| May 2026 | 26.3% | 20% | 13.8% | 18.8% | 8.8% | 6.3% | 6.3% |
| Jun 2026 | 27.4% | 21.4% | 11.9% | 14.3% | 16.7% | 1.2% | 7.1% |
| Jul 2026 | 27.5% | 22.5% | 13.8% | 18.8% | 8.8% | 3.8% | 5% |
| Aug 2026 | 23.9% | 22.4% | 13.4% | 17.9% | 10.4% | 4.5% | 7.5% |
| Sep 2026 | 22.9% | 20% | 18.6% | 17.1% | 10% | 5.7% | 5.7% |
How has the Gascoigne Wicks and Wain & Naysmith comparison changed over the last 12 months?
3 findings
- Gascoigne Wicks was ahead of Wain & Naysmith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gascoigne Wicks’ share of searches among Blenheim law firms in New Zealand moved from 22.2% to 22.9%, and its estimated monthly branded searches held steady at 160.
- Across the 12 months ending September 2026, Wain & Naysmith’s share of searches among Blenheim law firms in New Zealand moved from 22.2% to 17.1%, and its estimated monthly branded searches moved from 160 to 120.
How did search popularity change for New Zealand Blenheim law firms in September 2026?
3 changes
In September 2026, Duncan Cotterill overtook Wain & Naysmith to rank 3rd among Blenheim law firms in New Zealand, with 18.6% of the searches.
In September 2026, Gascoigne Wicks lost share of searches among Blenheim law firms in New Zealand, from 23.9% to 22.9%.
In September 2026, Wain & Naysmith lost share of searches among Blenheim law firms in New Zealand, from 17.9% to 17.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gascoigne Wicks’ and Wain & Naysmith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gascoigne Wicks
2 branded search terms
- gascoigne wicks
- gascoigne wicks blenheim
Wain & Naysmith
2 branded search terms
- wain & naysmith
- wain and naysmith
Other head-to-heads among Blenheim law firms
- Gascoigne Wicks vs Hardy-Jones Clark: compare popularity
- Gascoigne Wicks vs Duncan Cotterill: compare popularity
- Gascoigne Wicks vs Lundons Law: compare popularity
- Hardy-Jones Clark vs Duncan Cotterill: compare popularity
- Hardy-Jones Clark vs Wain & Naysmith: compare popularity
- Hardy-Jones Clark vs Lundons Law: compare popularity
Put your own brand in this comparison
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