Brandwave

Gascoigne Wicks vs Hardy-Jones Clark:Which is more popular?

In September 2026, Gascoigne Wicks had more branded searches than Hardy-Jones Clark among Blenheim law firms in New Zealand. Gascoigne Wicks had about 160 branded searches, while Hardy-Jones Clark had 140. Gascoigne Wicks made up 22.9% of all Blenheim law firm searches we track, and Hardy-Jones Clark accounted for 20%. When we asked ChatGPT and Google AI Overviews about Blenheim law firms, both Gascoigne Wicks and Hardy-Jones Clark appeared in all three answers. Gascoigne Wicks was mentioned before Hardy-Jones Clark in two out of three answers.

Among Blenheim law firms in New Zealand in September 2026

Who do people search for more?

Gascoigne Wicks, about 14% more searches than Hardy-Jones Clark

Gascoigne Wicks 160 searchesHardy-Jones Clark 140 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Gascoigne Wicks in 3 of 3Hardy-Jones Clark in 3 of 3

Who does AI recommend more?

Gascoigne Wicks, named ahead of Hardy-Jones Clark in 2 of 3 answers

Gascoigne Wicks first in 2Hardy-Jones Clark first in 1

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Top Blenheim law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Gascoigne Wicks and Hardy-Jones Clark showed up in all three answers. Gascoigne Wicks was listed before Hardy-Jones Clark in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wisheart Macnab & Partners1st
  2. Gascoigne Wicks2nd
  3. Hardy-Jones Clark3rd
  4. Lundons Law4th
  5. Wain & Naysmith5th
  6. Duncan Cotterill–
  7. Dew & Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Gascoigne Wicks or Hardy-Jones Clark more popular in search?

This chart shows how often people search Google for Gascoigne Wicks and Hardy-Jones Clark by name. Each line represents a brand's share of searches for all seven Blenheim law firms we track, month by month, from searches in New Zealand.

Gascoigne Wicks and Hardy-Jones Clark among Blenheim law firms in New Zealand, by month

Share of searches by month for Gascoigne Wicks, Hardy-Jones Clark. The figures are in the table below the chart.

View monthly share of searches table
MonthGascoigne WicksHardy-Jones ClarkDuncan CotterillWain & NaysmithLundons LawDew & CompanyWisheart Macnab & Partners
Oct 202522.2%23.6%—22.2%12.5%5.6%13.9%
Nov 202528.1%20.3%—20.3%17.2%6.3%7.8%
Dec 202525.8%25.8%—21%14.5%3.2%9.7%
Jan 202620.9%34.3%—17.9%13.4%7.5%6%
Feb 202627.6%25%—25%11.8%5.3%5.3%
Mar 202626.9%29.5%—20.5%14.1%3.8%5.1%
Apr 202621.4%27.1%15.7%17.1%10%4.3%4.3%
May 202626.3%20%13.8%18.8%8.8%6.3%6.3%
Jun 202627.4%21.4%11.9%14.3%16.7%1.2%7.1%
Jul 202627.5%22.5%13.8%18.8%8.8%3.8%5%
Aug 202623.9%22.4%13.4%17.9%10.4%4.5%7.5%
Sep 202622.9%20%18.6%17.1%10%5.7%5.7%

How has the Gascoigne Wicks and Hardy-Jones Clark comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Gascoigne Wicks took it in November 2025, Hardy-Jones Clark took it in January 2026, Gascoigne Wicks took it in February 2026, Hardy-Jones Clark took it in March 2026, Gascoigne Wicks took it in May 2026.
  • Across the 12 months ending September 2026, Gascoigne Wicks’ share of searches among Blenheim law firms in New Zealand moved from 22.2% to 22.9%, and its estimated monthly branded searches held steady at 160.
  • Across the 12 months ending September 2026, Hardy-Jones Clark’s share of searches among Blenheim law firms in New Zealand moved from 23.6% to 20%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for New Zealand Blenheim law firms in September 2026?

2 changes

  1. In September 2026, Hardy-Jones Clark lost share of searches among Blenheim law firms in New Zealand, from 22.4% to 20%.

  2. In September 2026, Gascoigne Wicks lost share of searches among Blenheim law firms in New Zealand, from 23.9% to 22.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gascoigne Wicks’ and Hardy-Jones Clark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gascoigne Wicks

2 branded search terms

  • gascoigne wicks
  • gascoigne wicks blenheim

Hardy-Jones Clark

3 branded search terms

  • hardy jones clark
  • hardy-jones clark
  • hardy-jones clark blenheim

How the Brand Demand Index is measured

Other head-to-heads among Blenheim law firms

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