Brandwave

Swimgym vs Swimtastic:Which is more popular?

In September 2026, Swimtastic had more branded searches than Swimgym among Auckland swim schools in New Zealand. Swimtastic had about 4,580 branded searches, while Swimgym had 960. Swimtastic made up 53.4% of all Auckland swim school searches we track, and Swimgym accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about Auckland swim schools, Swimtastic appeared in all three answers and Swimgym in none.

Among Auckland swim schools in New Zealand in September 2026

Who do people search for more?

Swimtastic, about 5 searches for every 1 for Swimgym

Swimtastic 4.6K searchesSwimgym 960 searches

Who does AI mention more?

Swimtastic, mentioned in every answer we collected

Swimtastic in 3 of 3Swimgym in 0 of 3

Who does AI recommend more?

Swimtastic, the only one of the two named

Swimtastic first in 3Swimgym never named

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Top Auckland swim schools in ChatGPT and Google AI Overviews

In three ChatGPT questions, Swimtastic appeared in all three answers. Swimgym did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swimtastic1st
  2. Trent Bray Swim School2nd
  3. Dean Greenwood Swim School3rd
  4. Hilton Brown Swimming–
  5. Swimgym–
  6. Swimsation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland swim schools

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Swimgym or Swimtastic more popular in search?

This chart shows how often people search Google for Swimgym and Swimtastic by name. Each line represents a brand's share of searches for all six Auckland swim schools we track, month by month, from searches in New Zealand.

Swimgym and Swimtastic among Auckland swim schools in New Zealand, by month

Share of searches by month for Swimtastic, Swimgym. The figures are in the table below the chart.

View monthly share of searches table
MonthSwimtasticHilton Brown SwimmingSwimgymSwimsationDean Greenwood Swim SchoolTrent Bray Swim School
Oct 202557.1%30.8%7.5%3.5%0.42%0.74%
Nov 202557.2%30.6%6.7%4.3%0.42%0.73%
Dec 202555.2%28.9%10.8%4.1%0.3%0.76%
Jan 202650.7%33.5%10.9%3.8%0.46%0.65%
Feb 202655.9%29.8%8.9%4.2%0.51%0.71%
Mar 202655.7%29.7%8.8%4.3%0.71%0.71%
Apr 202656.6%30.2%8.9%3.2%0.41%0.72%
May 202660.2%26.7%8.5%3.6%0.44%0.55%
Jun 202660.1%26.5%8.5%3.8%0.33%0.77%
Jul 202660.9%26.9%7.8%3.3%0.55%0.55%
Aug 202661.1%26.6%7.8%3.6%0.33%0.55%
Sep 202653.4%28.2%11.2%5.7%0.82%0.58%

How has the Swimgym and Swimtastic comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland swim schools in September 2026?

2 changes

  1. In September 2026, Swimgym gained share of searches among Auckland swim schools in New Zealand, from 7.8% to 11.2%.

  2. In September 2026, Swimtastic lost share of searches among Auckland swim schools in New Zealand, from 61.1% to 53.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Swimgym’s and Swimtastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Swimgym

2 branded search terms

  • swimgym
  • swimgym lloyd elsmore

Swimtastic

4 branded search terms

  • swimtastic
  • swimtastic staff
  • swimtastic swim
  • swimtastic swimming lessons

How the Brand Demand Index is measured

Other head-to-heads among Auckland swim schools

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