Brandwave

How popular isSwimtastic in search?

In August 2026, there were an estimated 6K branded searches for Swimtastic in New Zealand which held steady over the last 11 months. Swimtastic holds 46.3% estimated Share of Search among New Zealand auckland swim schools and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Swimtastic46.3%
  2. Hilton Brown Swimming44.2%
  3. Swimgym6.3%
  4. Swimsation3.3%
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Which auckland swim schools compete with Swimtastic?

Swimtastic against auckland swim schools in New Zealand, by month

Share of Search by month for Swimtastic, Hilton Brown Swimming, Swimgym, Swimsation. The figures are in the table below the chart.

View monthly share of search table
MonthSwimtasticHilton Brown SwimmingSwimgymSwimsation
Oct 202542.2%48.5%6.2%3.1%
Nov 202541.7%48.6%5.7%4%
Dec 202538.5%49.9%8%3.6%
Jan 202643.3%45.7%7.8%3.2%
Feb 202641.5%47.6%7.3%3.6%
Mar 202641.5%48.2%7.2%3.1%
Apr 202642.8%47.8%6.5%2.9%
May 202643.9%46.9%6.1%3.1%
Jun 202645.2%45.3%6.2%3.4%
Jul 202645.7%45.2%6.2%2.9%
Aug 202646.3%44.2%6.3%3.3%
Sep 2026————
  1. 1.Swimtastic

    46.3%

    held 1st · 6K estimated branded searches · -1.5% vs prior month · +0.5 points

  2. held 2nd · 5.7K estimated branded searches · -4.8% vs prior month · -1.1 points

  3. 3.Swimgym

    6.3%

    held 3rd · 810 estimated branded searches · -1.2% vs prior month · +0.1 points

  4. held 4th · 430 estimated branded searches · +13.2% vs prior month · +0.5 points

Compare search popularity between Swimtastic and its closest rivals

How has branded search demand for Swimtastic changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Swimtastic in New Zealand held steady, from 5.9K to 6K.
  • Across the 11 months ending August 2026, Swimtastic’s estimated Share of Search among auckland swim schools in New Zealand increased from 42.2% to 46.3%.
  • Across the 11 months ending August 2026, Swimtastic’s estimated Share of Search among auckland swim schools in New Zealand peaked at 46.3% in August 2026 and was lowest at 38.5% in December 2025.
  • Across the 11 months ending August 2026, Swimtastic rose from 2nd to 1st among auckland swim schools in New Zealand.

How did search popularity change for New Zealand auckland swim schools in August 2026?

  1. In August 2026, Swimtastic gained estimated Share of Search among auckland swim schools in New Zealand, from 45.7% to 46.3%.

  2. In August 2026, Hilton Brown Swimming lost estimated Share of Search among auckland swim schools in New Zealand, from 45.2% to 44.2%.

How is Swimtastic measured?

Brandwave collects information about searches that people make online using Swimtastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • swimtastic
  • swimtastic co nz
  • swimtastic near me
  • swimtastic nz
  • swimtastic reviews
  • swimtastic staff
  • swimtastic swim
  • swimtastic swimming lessons

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How the Brand Demand Index is measured

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Is Swimtastic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.