Swimgym vs Swimtastic:Which is more popular by branded search in New Zealand?
In August 2026, Swimtastic had more branded searches than Swimgym among auckland swim schools in New Zealand. Swimtastic was estimated to have 6K branded searches compared to Swimgym’s 810, and held a 46.3% Share of Search versus Swimgym’s 6.3%.
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Which is more popular in search, Swimgym or Swimtastic?
Compare the Auckland swim schools parents book learn-to-swim lessons with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swimtastic, Swimgym. The figures are in the table below the chart.
View monthly share of search table
| Month | Swimtastic | Hilton Brown Swimming | Swimgym | Swimsation |
|---|---|---|---|---|
| Oct 2025 | 42.2% | 48.5% | 6.2% | 3.1% |
| Nov 2025 | 41.7% | 48.6% | 5.7% | 4% |
| Dec 2025 | 38.5% | 49.9% | 8% | 3.6% |
| Jan 2026 | 43.3% | 45.7% | 7.8% | 3.2% |
| Feb 2026 | 41.5% | 47.6% | 7.3% | 3.6% |
| Mar 2026 | 41.5% | 48.2% | 7.2% | 3.1% |
| Apr 2026 | 42.8% | 47.8% | 6.5% | 2.9% |
| May 2026 | 43.9% | 46.9% | 6.1% | 3.1% |
| Jun 2026 | 45.2% | 45.3% | 6.2% | 3.4% |
| Jul 2026 | 45.7% | 45.2% | 6.2% | 2.9% |
| Aug 2026 | 46.3% | 44.2% | 6.3% | 3.3% |
| Sep 2026 | — | — | — | — |
How has the Swimgym and Swimtastic comparison changed over the last 12 months?
3 findings
- Swimtastic was ahead of Swimgym in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Swimgym’s estimated Share of Search among auckland swim schools in New Zealand moved from 6.2% to 6.3%, and its estimated monthly branded searches moved from 870 to 810.
- Across the 11 months ending August 2026, Swimtastic’s estimated Share of Search among auckland swim schools in New Zealand moved from 42.2% to 46.3%, and its estimated monthly branded searches moved from 5.9K to 6K.
How did search popularity change for New Zealand auckland swim schools in August 2026?
1 change

In August 2026, Swimtastic gained estimated Share of Search among auckland swim schools in New Zealand, from 45.7% to 46.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Swimgym’s and Swimtastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swimgym
4 branded search terms
- swimgym
- swimgym lloyd elsmore
- swimgym near me
- swimgym nz
Swimtastic
8 branded search terms
- swimtastic
- swimtastic co nz
- swimtastic near me
- swimtastic nz
- swimtastic reviews
- swimtastic staff
- swimtastic swim
- swimtastic swimming lessons

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.