Brandwave

How popular isSwimtastic?

In September 2026, people searched for Swimtastic by name about 5,610 times in New Zealand, about the same as the previous year. These searches made up 53.4% of all New Zealand Auckland swim school searches, placing Swimtastic first out of six schools. When we asked both ChatGPT and Google AI Overviews about Auckland swim schools, Swimtastic appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Swimtastic is the most searched of 6 competitors and the most recommended in AI answers.

  1. SwimtasticShare of searches 53.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Hilton Brown SwimmingShare of searches 28.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. SwimgymShare of searches 11.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. SwimsationShare of searches 5.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Dean Greenwood Swim SchoolShare of searches 0.82%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

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Top Auckland swim schools in ChatGPT and Google AI Overviews

In three ChatGPT questions, Swimtastic appeared in all three answers. Swimtastic is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swimtastic1st
  2. Trent Bray Swim School2nd
  3. Dean Greenwood Swim School3rd
  4. Hilton Brown Swimming–
  5. Swimgym–
  6. Swimsation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland swim schools

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland swim schools compete with Swimtastic?

Swimtastic against Auckland swim schools in New Zealand, by month

Share of searches by month for Swimtastic, Hilton Brown Swimming, Swimgym, Swimsation. The figures are in the table below the chart.

View monthly share of searches table
MonthSwimtasticHilton Brown SwimmingSwimgymSwimsationDean Greenwood Swim SchoolTrent Bray Swim School
Oct 202557.1%30.8%7.5%3.5%0.42%0.74%
Nov 202557.2%30.6%6.7%4.3%0.42%0.73%
Dec 202555.2%28.9%10.8%4.1%0.3%0.76%
Jan 202650.7%33.5%10.9%3.8%0.46%0.65%
Feb 202655.9%29.8%8.9%4.2%0.51%0.71%
Mar 202655.7%29.7%8.8%4.3%0.71%0.71%
Apr 202656.6%30.2%8.9%3.2%0.41%0.72%
May 202660.2%26.7%8.5%3.6%0.44%0.55%
Jun 202660.1%26.5%8.5%3.8%0.33%0.77%
Jul 202660.9%26.9%7.8%3.3%0.55%0.55%
Aug 202661.1%26.6%7.8%3.6%0.33%0.55%
Sep 202653.4%28.2%11.2%5.7%0.82%0.58%

  1. 1.Swimtastic

    53.4%

    Held 1st. 4.6K estimated branded searches, -17.8% vs prior month. Share -7.6 points.

  2. 2.Hilton Brown Swimming

    28.2%

    Held 2nd. 2.4K estimated branded searches, -0.41% vs prior month. Share +1.6 points.

  3. 3.Swimgym

    11.2%

    Held 3rd. 960 estimated branded searches, +35.2% vs prior month. Share +3.4 points.

  4. 4.Swimsation

    5.7%

    Held 4th. 490 estimated branded searches, +48.5% vs prior month. Share +2.1 points.

  5. 5.Dean Greenwood Swim School

    0.82%

    Moved from 6th to 5th. 70 estimated branded searches, +133.3% vs prior month. Share +0.5 points.

  6. 6.Trent Bray Swim School

    0.58%

    Moved from 5th to 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Swimtastic and its closest rivals

Every comparison with Swimtastic

4 comparisons

How has branded search demand for Swimtastic changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Swimtastic in New Zealand held steady, from 5.4K to 5.6K.
  • Across the 12 months ending September 2026, Swimtastic’s share of searches among Auckland swim schools in New Zealand decreased from 57.1% to 53.4%.
  • Across the 12 months ending September 2026, Swimtastic’s share of searches among Auckland swim schools in New Zealand peaked at 61.1% in August 2026 and was lowest at 50.7% in January 2026.

How did search popularity change for New Zealand Auckland swim schools in September 2026?

6 changes

  1. In September 2026, Swimgym gained share of searches among Auckland swim schools in New Zealand, from 7.8% to 11.2%.

  2. In September 2026, Swimsation gained share of searches among Auckland swim schools in New Zealand, from 3.6% to 5.7%.

  3. In September 2026, Hilton Brown Swimming gained share of searches among Auckland swim schools in New Zealand, from 26.6% to 28.2%.

  4. In September 2026, Swimtastic lost share of searches among Auckland swim schools in New Zealand, from 61.1% to 53.4%.

  5. In September 2026, Dean Greenwood Swim School rose from 6th to 5th among Auckland swim schools in New Zealand.

  6. In September 2026, Trent Bray Swim School fell from 5th to 6th among Auckland swim schools in New Zealand.

How are Swimtastic’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Swimtastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • swimtastic
  • swimtastic staff
  • swimtastic swim
  • swimtastic swimming lessons

Do you work for Swimtastic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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