Brandwave

Hilton Brown Swimming vs Swimgym:Which is more popular?

In September 2026, Hilton Brown Swimming had more branded searches than Swimgym among Auckland swim schools in New Zealand. Hilton Brown Swimming had about 2,420 branded searches, while Swimgym had 960. Hilton Brown Swimming made up 28.2% of all Auckland swim school searches we track, and Swimgym accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about Auckland swim schools, neither Hilton Brown Swimming nor Swimgym appeared in any of the three answers.

Among Auckland swim schools in New Zealand in September 2026

Who do people search for more?

Hilton Brown Swimming, about 3 searches for every 1 for Swimgym

Hilton Brown Swimming 2.4K searchesSwimgym 960 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Hilton Brown Swimming in 0 of 3Swimgym in 0 of 3

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Top Auckland swim schools in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Hilton Brown Swimming nor Swimgym showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swimtastic1st
  2. Trent Bray Swim School2nd
  3. Dean Greenwood Swim School3rd
  4. Hilton Brown Swimming–
  5. Swimgym–
  6. Swimsation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland swim schools

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hilton Brown Swimming or Swimgym more popular in search?

This chart shows how often people search Google for Hilton Brown Swimming and Swimgym by name. Each line represents a brand's share of searches for all six Auckland swim schools we track, month by month, from searches in New Zealand.

Hilton Brown Swimming and Swimgym among Auckland swim schools in New Zealand, by month

Share of searches by month for Hilton Brown Swimming, Swimgym. The figures are in the table below the chart.

View monthly share of searches table
MonthSwimtasticHilton Brown SwimmingSwimgymSwimsationDean Greenwood Swim SchoolTrent Bray Swim School
Oct 202557.1%30.8%7.5%3.5%0.42%0.74%
Nov 202557.2%30.6%6.7%4.3%0.42%0.73%
Dec 202555.2%28.9%10.8%4.1%0.3%0.76%
Jan 202650.7%33.5%10.9%3.8%0.46%0.65%
Feb 202655.9%29.8%8.9%4.2%0.51%0.71%
Mar 202655.7%29.7%8.8%4.3%0.71%0.71%
Apr 202656.6%30.2%8.9%3.2%0.41%0.72%
May 202660.2%26.7%8.5%3.6%0.44%0.55%
Jun 202660.1%26.5%8.5%3.8%0.33%0.77%
Jul 202660.9%26.9%7.8%3.3%0.55%0.55%
Aug 202661.1%26.6%7.8%3.6%0.33%0.55%
Sep 202653.4%28.2%11.2%5.7%0.82%0.58%

How has the Hilton Brown Swimming and Swimgym comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland swim schools in September 2026?

2 changes

  1. In September 2026, Swimgym gained share of searches among Auckland swim schools in New Zealand, from 7.8% to 11.2%.

  2. In September 2026, Hilton Brown Swimming gained share of searches among Auckland swim schools in New Zealand, from 26.6% to 28.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Hilton Brown Swimming’s and Swimgym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hilton Brown Swimming

3 branded search terms

  • hilton brown swimming
  • hilton brown swimming lessons
  • hiltonbrownswimming

Swimgym

2 branded search terms

  • swimgym
  • swimgym lloyd elsmore

How the Brand Demand Index is measured

Other head-to-heads among Auckland swim schools

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