Brandwave

Frog Recruitment vs Randstad:Which is more popular?

In September 2026, Randstad had more branded searches than Frog Recruitment among Auckland recruitment agencies in New Zealand. Randstad had about 690 branded searches, while Frog Recruitment had 390. Randstad made up 6.7% of all Auckland recruitment agency searches we track, and Frog Recruitment accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about Auckland recruitment agencies, Frog Recruitment appeared in all three answers and Randstad in none.

Among Auckland recruitment agencies in New Zealand in September 2026

Who do people search for more?

Randstad, about 77% more searches than Frog Recruitment

Randstad 690 searchesFrog Recruitment 390 searches

Who does AI mention more?

Frog Recruitment, mentioned in every answer we collected

Frog Recruitment in 3 of 3Randstad in 0 of 3

Who does AI recommend more?

Frog Recruitment, the only one of the two named

Frog Recruitment first in 3Randstad never named

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Top Auckland recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Frog Recruitment appeared in all three answers. Randstad did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tribe Recruitment1st
  2. Frog Recruitment2nd
  3. 84 Recruitment3rd
  4. Hirestaff4th
  5. Hays5th
  6. Coverstaff–
  7. Madison Recruitment–
  8. Alpha Recruitment–
  9. Randstad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Frog Recruitment or Randstad more popular in search?

This chart shows how often people search Google for Frog Recruitment and Randstad by name. Each line represents a brand's share of searches for all nine Auckland recruitment agencies we track, month by month, from searches in New Zealand.

Frog Recruitment and Randstad among Auckland recruitment agencies in New Zealand, by month

Share of searches by month for Randstad, Frog Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthCoverstaffHirestaffMadison RecruitmentTribe RecruitmentAlpha RecruitmentRandstadHaysFrog Recruitment84 Recruitment
Oct 202542.8%8.9%9.1%14.2%5.7%10%5.2%2.3%1.9%
Nov 202543.2%13%8.3%13%5.3%4.9%5.9%3.2%3.2%
Dec 202542.8%12.2%10.9%12.2%6.3%5.1%5.8%2.6%2.1%
Jan 202643%12.9%13%10.5%5.2%4.3%5.9%3.1%2.1%
Feb 202639.9%14.8%12.2%9.2%6.1%4.7%6.6%3%3.6%
Mar 202639.1%10.5%13.1%10.5%7.8%5.4%7.2%3.2%3.2%
Apr 202639.1%11.8%9.2%11.8%8.7%6.5%6.6%3.5%2.9%
May 202638.9%14.4%11.9%9%8.5%5.3%5.4%4.3%2.3%
Jun 202640.1%14.8%9.5%9.3%8.7%4.6%5.6%4.5%3%
Jul 202639.6%14.7%12.1%9.2%7.2%6.3%4.4%3.6%2.9%
Aug 202641.7%13.8%8.8%11.2%6.7%6.1%4.2%4.1%3.4%
Sep 202638.8%15.4%9.8%9.6%7.6%6.7%5.8%3.8%2.5%

How has the Frog Recruitment and Randstad comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland recruitment agencies in September 2026?

2 changes

  1. In September 2026, Randstad gained share of searches among Auckland recruitment agencies in New Zealand, from 6.1% to 6.7%.

  2. Estimated monthly branded searches for Frog Recruitment in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Frog Recruitment’s and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frog Recruitment

1 branded search term

  • Frog Recruitment

Randstad

9 branded search terms

  • randstad
  • randstad accounting
  • randstad agency
  • randstad company
  • randstad executive search
  • randstad positions
  • randstad recruitment
  • randstad services
  • randstad temp agency

How the Brand Demand Index is measured

Other head-to-heads among Auckland recruitment agencies

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