Brandwave

Sheet Society vs Wallace Cotton:Which is more popular?

In September 2026, Wallace Cotton had more branded searches than Sheet Society among cot sheets brands in New Zealand. Wallace Cotton had about 12,600 branded searches, while Sheet Society had 2,900. Wallace Cotton made up 64.8% of all cot sheets brand searches we track, and Sheet Society accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about cot sheets brands, Sheet Society appeared in three of the five answers and Wallace Cotton in two. Sheet Society was mentioned before Wallace Cotton in two out of three answers that named either.

Among cot sheets brands in New Zealand in September 2026

Who do people search for more?

Wallace Cotton, about 4 searches for every 1 for Sheet Society

Wallace Cotton 12.6K searchesSheet Society 2.9K searches

Who does AI mention more?

Sheet Society, mentioned in 3 of 5 answers, Wallace Cotton in 2

Sheet Society in 3 of 5Wallace Cotton in 2 of 5

Who does AI recommend more?

Sheet Society, named ahead of Wallace Cotton in 2 of 3 answers

Sheet Society first in 2Wallace Cotton first in 1

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Top cot sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sheet Society was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wallace Cotton was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Sheet Society was listed before Wallace Cotton in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Babu1st
  2. Sheet Society2nd
  3. Wallace Cotton3rd
  4. Dimples4th
  5. Nature Baby5th
  6. Bubba Blue6th
  7. Boori7th
  8. Sheridan–
  9. Leander–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sheet Society3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bubba Blue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wallace Cotton2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dimples2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot sheets brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sheet Society or Wallace Cotton more popular in search?

This chart shows how often people search Google for Sheet Society and Wallace Cotton by name. Each line represents a brand's share of searches for all nine cot sheets brands we track, month by month, from searches in New Zealand.

Sheet Society and Wallace Cotton among cot sheets brands in New Zealand, by month

Share of searches by month for Wallace Cotton, Sheet Society. The figures are in the table below the chart.

View monthly share of searches table
MonthWallace CottonSheet SocietyDimplesSheridanBabuNature BabyBooriBubba BlueLeander
Oct 202565.3%15.3%5.5%5.7%4.2%2.5%1.1%0.3%0.04%
Nov 202563.4%18.1%5.4%4.5%4.3%3.3%0.77%0.23%0.03%
Dec 202571.6%11.1%6.1%5%3.4%1.8%0.84%0.19%0.04%
Jan 202665.1%15.1%6.7%4.4%3.7%3.7%0.92%0.38%0.04%
Feb 202665.4%12.4%6.7%4.8%4.6%4.6%1%0.47%0.05%
Mar 202661.7%17.6%6.3%4.5%4.9%3.5%1%0.44%0.05%
Apr 202663.1%14.3%7.9%4.6%4.9%3.6%1.2%0.25%0.05%
May 202665.9%15.3%5.5%4.5%4.3%3.1%0.98%0.38%0.04%
Jun 202660.1%17%7.5%5%4.7%4.1%1.1%0.42%0.05%
Jul 202661.2%14%7.7%6.5%4.3%4.8%1%0.44%0.05%
Aug 202664.6%14.8%6.6%4.6%4.5%3%1.3%0.46%0.05%
Sep 202664.8%14.9%5.1%4.7%4.5%4.5%1.1%0.36%0%

How has the Sheet Society and Wallace Cotton comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cot sheets brands in September 2026?

2 changes

  1. Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026.

  2. Estimated monthly branded searches for Sheet Society in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Sheet Society’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sheet Society

1 branded search term

  • sheet society

Wallace Cotton

5 branded search terms

  • wallace cotton
  • wallace cotton bedding
  • wallace cotton bedspreads
  • wallace cotton outlet
  • wallacecotton

How the Brand Demand Index is measured

Other head-to-heads among cot sheets brands

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