Brandwave

TELUS Health vs Umbrella Wellbeing:Which is more popular?

In September 2026, TELUS Health had more branded searches than Umbrella Wellbeing among employee assistance programme providers in New Zealand. TELUS Health had about 1,110 branded searches, while Umbrella Wellbeing had 90. TELUS Health made up 38% of all employee assistance programme provider searches we track, and Umbrella Wellbeing accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about employee assistance programme providers, TELUS Health and Umbrella Wellbeing each appeared in two of the five answers. TELUS Health was mentioned before Umbrella Wellbeing in two out of three answers that named either.

Among employee assistance programme providers in New Zealand in September 2026

Who do people search for more?

TELUS Health, about 12 searches for every 1 for Umbrella Wellbeing

TELUS Health 1.1K searchesUmbrella Wellbeing 90 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

TELUS Health in 2 of 5Umbrella Wellbeing in 2 of 5

Who does AI recommend more?

TELUS Health, named ahead of Umbrella Wellbeing in 2 of 3 answers

TELUS Health first in 2Umbrella Wellbeing first in 1

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Top employee assistance programme providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TELUS Health and Umbrella Wellbeing were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TELUS Health was listed before Umbrella Wellbeing in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitae1st
  2. Habit Health EAP2nd
  3. TELUS Health3rd
  4. Clearhead4th
  5. Instep EAP5th
  6. Raise Mental Health6th
  7. Umbrella Wellbeing7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Habit Health EAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitae5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raise Mental Health2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instep EAP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbrella Wellbeing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clearhead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee assistance programme providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is TELUS Health or Umbrella Wellbeing more popular in search?

This chart shows how often people search Google for TELUS Health and Umbrella Wellbeing by name. Each line represents a brand's share of searches for all seven employee assistance programme providers we track, month by month, from searches in New Zealand.

TELUS Health and Umbrella Wellbeing among employee assistance programme providers in New Zealand, by month

Share of searches by month for TELUS Health, Umbrella Wellbeing. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthHabit Health EAPVitaeRaise Mental HealthInstep EAPUmbrella WellbeingClearhead
Oct 202549.1%6.5%17.4%10.4%8.3%6.1%2.2%
Nov 202549.6%8.5%16.9%10.6%8.1%4.7%1.7%
Dec 202550%9.1%15.2%11%7.9%4.3%2.4%
Jan 202653.7%8.3%17%8.3%7.3%3.2%2.3%
Feb 202650.4%8.5%17.9%8.9%8.5%3.1%2.7%
Mar 202651.6%10.2%13.4%9.4%7.5%5.5%2.4%
Apr 202647%12.8%17.1%8.1%8.1%4.7%2.1%
May 202645.6%12%18.8%8.8%7.6%4.4%2.8%
Jun 202643.8%21.2%14.6%8.5%7.3%2.7%1.9%
Jul 202635%31.4%14.4%7.9%6.9%3.2%1.1%
Aug 202638.4%35.5%10.7%5.9%5.2%2.9%1.3%
Sep 202638%35.3%9.9%6.5%5.1%3.1%2.1%

How has the TELUS Health and Umbrella Wellbeing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee assistance programme providers in September 2026?

1 change

  1. Estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using TELUS Health’s and Umbrella Wellbeing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TELUS Health

17 branded search terms

  • benestar
  • benestar counselling
  • benestar eap
  • lifeworks telus
  • lifeworks telus health
  • telus eap
  • telus health
  • telus health care
  • telus health eap
  • telus health lifeworks
  • telus health one
  • telus health services
  • telus healthcare
  • telus lifeworks
  • telus mental health
  • telus occupational health
  • telushealth

Umbrella Wellbeing

1 branded search term

  • umbrella wellbeing

How the Brand Demand Index is measured

Other head-to-heads among employee assistance programme providers

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