Gumroad vs Shopify:Which is more popular?
In September 2026, Shopify had more branded searches than Gumroad among creator commerce platforms in New Zealand. Shopify had about 24,300 branded searches, while Gumroad had 1,600. Shopify made up 90.6% of all creator commerce platform searches we track, and Gumroad accounted for 6%. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, Shopify appeared in four of the five answers and Gumroad in two. Shopify was mentioned before Gumroad in every answer that named either.
Who do people search for more?
Shopify, about 15 searches for every 1 for Gumroad
Who does AI mention more?
Shopify, mentioned in 4 of 5 answers, Gumroad in 2
Who does AI recommend more?
Shopify, named ahead of Gumroad in 4 of 4 answers
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Top creator commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gumroad was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shopify was listed before Gumroad in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shopify1st
Awin2nd
Beacons3rd
LTK4th
Gumroad5th
ShopMy6th
Levanta7th
Sovrn Commerce–
MagicLinks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LTK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ShopMy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Awin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Levanta1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator commerce platforms
5 answers
Asked ChatGPT
“Which creator commerce platform should I use in New Zealand?”
Asked ChatGPT
“What are the best creator commerce platforms in New Zealand?”
Asked ChatGPT
“What's the best creator commerce platform in New Zealand for affiliate income?”
Searched Google, AI Overview
“creator commerce platform”
Searched Google, AI Overview
“affiliate creator platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gumroad or Shopify more popular in search?
This chart shows how often people search Google for Gumroad and Shopify by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Shopify, Gumroad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Gumroad | LTK | ShopMy | Beacons | Awin | Levanta | Sovrn Commerce | MagicLinks |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.5% | 8% | 1.6% | 0.38% | 0.72% | 0.46% | 0.21% | 0.04% | 0.04% |
| Nov 2025 | 91.2% | 5.8% | 1.2% | 0.51% | 0.76% | 0.4% | 0.18% | 0.04% | 0% |
| Dec 2025 | 88.7% | 8.3% | 1.1% | 0.39% | 0.91% | 0.3% | 0.22% | 0.04% | 0% |
| Jan 2026 | 86.5% | 10% | 1.1% | 0.59% | 1.1% | 0.48% | 0.14% | 0.03% | 0% |
| Feb 2026 | 88.7% | 8.2% | 0.89% | 0.38% | 1.1% | 0.48% | 0.17% | 0.03% | 0.03% |
| Mar 2026 | 88.7% | 8% | 1.1% | 0.57% | 1.1% | 0.3% | 0.23% | 0.03% | 0.03% |
| Apr 2026 | 88.3% | 8.3% | 1.1% | 0.59% | 1.4% | 0.17% | 0.1% | 0% | 0% |
| May 2026 | 88.3% | 8.2% | 1.1% | 0.71% | 1.1% | 0.37% | 0.17% | 0.03% | 0.03% |
| Jun 2026 | 89.7% | 6.5% | 1.1% | 1.1% | 1.1% | 0.31% | 0.14% | 0.03% | 0.03% |
| Jul 2026 | 90% | 6.7% | 0.92% | 0.92% | 0.92% | 0.32% | 0.14% | 0.04% | 0% |
| Aug 2026 | 90.9% | 5.8% | 0.95% | 0.95% | 0.77% | 0.4% | 0.15% | 0.04% | 0% |
| Sep 2026 | 90.6% | 6% | 0.97% | 0.97% | 0.78% | 0.52% | 0.15% | 0.04% | 0% |
How has the Gumroad and Shopify comparison changed over the last 12 months?
3 findings
- Shopify was ahead of Gumroad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms in New Zealand moved from 8% to 6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Shopify’s share of searches among creator commerce platforms in New Zealand moved from 88.5% to 90.6%, and its estimated monthly branded searches moved from 21K to 24.3K.
How did search popularity change for New Zealand creator commerce platforms in September 2026?
2 changes
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Gumroad’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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