Brandwave

Scrub Daddy vs Traeger:Which is more popular?

In September 2026, Scrub Daddy had more branded searches than Traeger among grill brush brands in New Zealand. Scrub Daddy had about 2,900 branded searches, while Traeger had 2,280. Scrub Daddy made up 41.6% of all grill brush brand searches we track, and Traeger accounted for 32.7%. When we asked ChatGPT and Google AI Overviews about grill brush brands, Scrub Daddy appeared in two of the five answers and Traeger in one. Scrub Daddy and Traeger were each mentioned first in one of the two answers.

Among grill brush brands in New Zealand in September 2026

Who do people search for more?

Scrub Daddy, about 27% more searches than Traeger

Scrub Daddy 2.9K searchesTraeger 2.3K searches

Who does AI mention more?

Scrub Daddy, mentioned in 2 of 5 answers, Traeger in 1

Scrub Daddy in 2 of 5Traeger in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Scrub Daddy first in 1Traeger first in 1

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Top grill brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scrub Daddy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scrub Daddy and Traeger were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jumbuck1st
  2. Weber2nd
  3. Scrub Daddy3rd
  4. Traeger3rd
  5. OXO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jumbuck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scrub Daddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill brush brands

5 answers

  • Asked ChatGPT

    “Which grill brush brand should I buy in New Zealand?”

    1. 1Jumbuck
    2. 2Scrub Daddy

  • Asked ChatGPT

    “What are the best grill brush brands in New Zealand?”

    1. 1Weber
    2. 2Traeger
    3. 3Jumbuck
    4. 4Scrub Daddy

  • Asked ChatGPT

    “What's the best grill brush brand in New Zealand for a barbecue grill?”

    1. 1Weber

  • Searched Google, AI Overview

    “bbq cleaning brush”

    1. 1Jumbuck

  • Searched Google, AI Overview

    “barbecue brush”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Scrub Daddy or Traeger more popular in search?

    This chart shows how often people search Google for Scrub Daddy and Traeger by name. Each line represents a brand's share of searches for all five grill brush brands we track, month by month, from searches in New Zealand.

    Scrub Daddy and Traeger among grill brush brands in New Zealand, by month

    Share of searches by month for Scrub Daddy, Traeger. The figures are in the table below the chart.

    View monthly share of searches table
    MonthScrub DaddyTraegerJumbuckWeberOXO
    Oct 202538.6%34.4%21.3%3.5%2.3%
    Nov 202534.2%37.2%22.4%4.6%1.6%
    Dec 202527.3%43.6%22.6%4.5%2%
    Jan 202642.1%31.7%18.7%4.6%3%
    Feb 202650%31%12.4%3.6%2.9%
    Mar 202653.1%29.7%10.8%2.6%3.8%
    Apr 202648.8%34.8%9.9%2.9%3.5%
    May 202643.9%38.4%10.8%3.8%3.1%
    Jun 202654.2%31.6%9%2.1%3.2%
    Jul 202649.5%33.1%10.1%4.4%2.9%
    Aug 202645.5%33.3%13.8%4.1%3.3%
    Sep 202641.6%32.7%18.7%4.6%2.4%

    How has the Scrub Daddy and Traeger comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: Traeger took it in November 2025, Scrub Daddy took it in January 2026.
    • Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand moved from 38.6% to 41.6%, and its estimated monthly branded searches held steady at 2.9K.
    • Across the 12 months ending September 2026, Traeger’s share of searches among grill brush brands in New Zealand moved from 34.4% to 32.7%, and its estimated monthly branded searches moved from 2.6K to 2.3K.

    How did search popularity change for New Zealand grill brush brands in September 2026?

    2 changes

    1. In September 2026, Scrub Daddy lost share of searches among grill brush brands in New Zealand, from 45.5% to 41.6%.

    2. In September 2026, Traeger lost share of searches among grill brush brands in New Zealand, from 33.3% to 32.7%.

    How are branded searches counted?

    12 search terms

    Brandwave collects information about searches that people make online using Scrub Daddy’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Scrub Daddy

    1 branded search term

    • scrub daddy

    Traeger

    11 branded search terms

    • ironwood traeger
    • traeger
    • traeger 575
    • traeger ironwood 650
    • traeger ironwood 885
    • traeger pellet smoker
    • traeger pellets
    • traeger ranger
    • traeger smoker
    • traeger timberline
    • traeger wood pellets

    How the Brand Demand Index is measured

    Other head-to-heads among grill brush brands

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