Brandwave

Makeup by Mario vs Rare Beauty:Which is more popular?

In September 2026, Rare Beauty had more branded searches than Makeup by Mario among makeup and cosmetics brands in New Zealand. Rare Beauty had about 2,720 branded searches, while Makeup by Mario had 1,050. Rare Beauty made up 2.5% of all makeup and cosmetics brand searches we track, and Makeup by Mario accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, neither Makeup by Mario nor Rare Beauty appeared in any of the five answers.

Among makeup and cosmetics brands in New Zealand in September 2026

Who do people search for more?

Rare Beauty, about 3 searches for every 1 for Makeup by Mario

Rare Beauty 2.7K searchesMakeup by Mario 1.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Makeup by Mario in 0 of 5Rare Beauty in 0 of 5

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Makeup by Mario nor Rare Beauty showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. e.l.f. Cosmetics2nd
  3. MAC3rd
  4. MCoBeauty4th
  5. L'Oréal Paris5th
  6. Estée Lauder6th
  7. NARS7th
  8. Dior Beauty–
  9. +4 more
  10. Rare Beauty–
  11. +2 more
  12. Makeup by Mario–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Makeup by Mario or Rare Beauty more popular in search?

This chart shows how often people search Google for Makeup by Mario and Rare Beauty by name. Each line represents a brand's share of searches for all 33 makeup and cosmetics brands we track, month by month, from searches in New Zealand.

Makeup by Mario and Rare Beauty among makeup and cosmetics brands in New Zealand, by month

Share of searches by month for Rare Beauty, Makeup by Mario. The figures are in the table below the chart.

View monthly share of searches table
MonthDior BeautyMaybellineMCoBeautyThin LizzyCharlotte TilburyEstée LauderMACNARSL'Oréal ParisHuda Beautye.l.f. CosmeticsRevlonRare BeautyNude by NatureNYX Professional MakeupMakeup by Mario
Oct 202518.8%10%11%4.7%4.9%4%4.6%3%2.8%2.9%2.7%3.2%3.7%2.2%2%1.2%
Nov 202518.2%8.7%15.5%6.6%4.6%4.5%4.8%2.9%2.2%4.5%2.3%2.6%3.1%2.3%1.5%1.2%
Dec 202521.9%8.9%14.2%7.4%4.4%4.3%4.4%2.6%2.1%2.3%2.5%2.8%2.8%2.1%1.6%1.1%
Jan 202620.9%10.8%8.4%5.2%4.8%4.4%4.3%2.8%3%4%2.7%3%3.1%2.5%2.2%1.2%
Feb 202619.8%11%9.4%6.7%4.4%4.3%4.6%2.5%2.9%2.8%2.4%3.1%3.2%2.2%2%0.91%
Mar 202620%11.5%12.4%5.1%4.2%4.7%4.7%2.8%2.8%2.5%2.2%3.1%2.5%2.3%2.1%1.2%
Apr 202620.6%11%8.6%6.2%5%4.6%4.5%2.8%3.2%2.7%2.5%2.8%3.2%2.7%2.6%1.2%
May 202622.6%10.6%7.8%6.6%4.6%4.1%4.6%3.1%2.8%2.5%2.3%2.7%2.8%2.6%2.1%1.1%
Jun 202619.9%11.3%9.7%4%7.3%3.7%4.5%3.5%3.3%2.7%2.8%2.9%2.6%2.3%2.2%0.98%
Jul 202618.2%11.9%10.5%6.4%5.8%3.3%4.6%3.2%3.5%2.5%3%2.9%2.9%2.3%2%1%
Aug 202623.5%12.1%9.8%4.4%5.2%3.7%4%2.9%3.1%2.8%2.8%2.9%2.6%2.2%2.2%0.97%
Sep 202620.5%11.6%9.9%6.1%5%4.6%4.2%3%2.9%2.9%2.8%2.6%2.5%2.3%2%0.95%

How has the Makeup by Mario and Rare Beauty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand makeup and cosmetics brands in September 2026?

2 changes

  1. In September 2026, Makeup by Mario fell from 23rd to 24th among makeup and cosmetics brands in New Zealand.

  2. Estimated monthly branded searches for Rare Beauty in New Zealand fell 26.3% over 12 measured months, from 3.7K to 2.7K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Makeup by Mario’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makeup by Mario

5 branded search terms

  • makeup by mario bronzer
  • makeup by mario brushes
  • makeup by mario foundation
  • makeup by mario palette
  • makeupbymario

Rare Beauty

7 branded search terms

  • rare beauty
  • rare beauty blush
  • rare beauty foundation
  • rare beauty highlighter
  • rare beauty lipstick
  • rare beauty makeup
  • rare beauty mascara

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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