Brandwave

Maybelline vs MCoBeauty:Which is more popular?

In September 2026, Maybelline had more branded searches than MCoBeauty among makeup and cosmetics brands in New Zealand. Maybelline had about 12,800 branded searches, while MCoBeauty had 10,900. Maybelline made up 11.6% of all makeup and cosmetics brand searches we track, and MCoBeauty accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Maybelline appeared in three of the five answers and MCoBeauty in two. Maybelline was mentioned before MCoBeauty in every answer.

Among makeup and cosmetics brands in New Zealand in September 2026

Who do people search for more?

Maybelline, about 17% more searches than MCoBeauty

Maybelline 12.8K searchesMCoBeauty 10.9K searches

Who does AI mention more?

Maybelline, mentioned in 3 of 5 answers, MCoBeauty in 2

Maybelline in 3 of 5MCoBeauty in 2 of 5

Who does AI recommend more?

Maybelline, named ahead of MCoBeauty in every answer

Maybelline first in 3MCoBeauty never first

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MCoBeauty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maybelline was listed before MCoBeauty in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. e.l.f. Cosmetics2nd
  3. MAC3rd
  4. MCoBeauty4th
  5. L'Oréal Paris5th
  6. Estée Lauder6th
  7. NARS7th
  8. Dior Beauty–
  9. Thin Lizzy–
  10. Charlotte Tilbury–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thin Lizzy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Maybelline or MCoBeauty more popular in search?

This chart shows how often people search Google for Maybelline and MCoBeauty by name. Each line represents a brand's share of searches for all 33 makeup and cosmetics brands we track, month by month, from searches in New Zealand.

Maybelline and MCoBeauty among makeup and cosmetics brands in New Zealand, by month

Share of searches by month for Maybelline, MCoBeauty. The figures are in the table below the chart.

View monthly share of searches table
MonthDior BeautyMaybellineMCoBeautyThin LizzyCharlotte TilburyEstée LauderMACNARSL'Oréal ParisHuda Beautye.l.f. CosmeticsRevlonRare BeautyNude by NatureNYX Professional Makeup
Oct 202518.8%10%11%4.7%4.9%4%4.6%3%2.8%2.9%2.7%3.2%3.7%2.2%2%
Nov 202518.2%8.7%15.5%6.6%4.6%4.5%4.8%2.9%2.2%4.5%2.3%2.6%3.1%2.3%1.5%
Dec 202521.9%8.9%14.2%7.4%4.4%4.3%4.4%2.6%2.1%2.3%2.5%2.8%2.8%2.1%1.6%
Jan 202620.9%10.8%8.4%5.2%4.8%4.4%4.3%2.8%3%4%2.7%3%3.1%2.5%2.2%
Feb 202619.8%11%9.4%6.7%4.4%4.3%4.6%2.5%2.9%2.8%2.4%3.1%3.2%2.2%2%
Mar 202620%11.5%12.4%5.1%4.2%4.7%4.7%2.8%2.8%2.5%2.2%3.1%2.5%2.3%2.1%
Apr 202620.6%11%8.6%6.2%5%4.6%4.5%2.8%3.2%2.7%2.5%2.8%3.2%2.7%2.6%
May 202622.6%10.6%7.8%6.6%4.6%4.1%4.6%3.1%2.8%2.5%2.3%2.7%2.8%2.6%2.1%
Jun 202619.9%11.3%9.7%4%7.3%3.7%4.5%3.5%3.3%2.7%2.8%2.9%2.6%2.3%2.2%
Jul 202618.2%11.9%10.5%6.4%5.8%3.3%4.6%3.2%3.5%2.5%3%2.9%2.9%2.3%2%
Aug 202623.5%12.1%9.8%4.4%5.2%3.7%4%2.9%3.1%2.8%2.8%2.9%2.6%2.2%2.2%
Sep 202620.5%11.6%9.9%6.1%5%4.6%4.2%3%2.9%2.9%2.8%2.6%2.5%2.3%2%

How has the Maybelline and MCoBeauty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand makeup and cosmetics brands in September 2026?

1 change

  1. In September 2026, Maybelline lost share of searches among makeup and cosmetics brands in New Zealand, from 12.1% to 11.6%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Maybelline’s and MCoBeauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maybelline

11 branded search terms

  • maybelline
  • maybelline concealer
  • maybelline fit concealer
  • maybelline fit me
  • maybelline foundation
  • maybelline lipstick
  • maybelline makeup
  • maybelline mascara
  • maybelline poreless powder
  • maybelline skin tint
  • maybelline skyhigh mascara

MCoBeauty

7 branded search terms

  • mco beauty
  • mcobeauty
  • mcobeauty blush
  • mcobeauty foundation
  • mcobeauty lipstick
  • mcobeauty makeup
  • mcobeauty mascara

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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