Brandwave

Dior Beauty vs MCoBeauty:Which is more popular?

In September 2026, Dior Beauty had more branded searches than MCoBeauty among makeup and cosmetics brands in New Zealand. Dior Beauty had about 22,600 branded searches, while MCoBeauty had 10,900. Dior Beauty made up 20.5% of all makeup and cosmetics brand searches we track, and MCoBeauty accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, MCoBeauty appeared in two of the five answers and Dior Beauty in none.

Among makeup and cosmetics brands in New Zealand in September 2026

Who do people search for more?

Dior Beauty, about 2 searches for every 1 for MCoBeauty

Dior Beauty 22.6K searchesMCoBeauty 10.9K searches

Who does AI mention more?

MCoBeauty, mentioned in 2 of 5 answers, Dior Beauty in 0

MCoBeauty in 2 of 5Dior Beauty in 0 of 5

Who does AI recommend more?

MCoBeauty, the only one of the two named

MCoBeauty first in 2Dior Beauty never named

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MCoBeauty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dior Beauty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. e.l.f. Cosmetics2nd
  3. MAC3rd
  4. MCoBeauty4th
  5. L'Oréal Paris5th
  6. Estée Lauder6th
  7. NARS7th
  8. Dior Beauty–
  9. Thin Lizzy–
  10. Charlotte Tilbury–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NARS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thin Lizzy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Dior Beauty or MCoBeauty more popular in search?

This chart shows how often people search Google for Dior Beauty and MCoBeauty by name. Each line represents a brand's share of searches for all 33 makeup and cosmetics brands we track, month by month, from searches in New Zealand.

Dior Beauty and MCoBeauty among makeup and cosmetics brands in New Zealand, by month

Share of searches by month for Dior Beauty, MCoBeauty. The figures are in the table below the chart.

View monthly share of searches table
MonthDior BeautyMaybellineMCoBeautyThin LizzyCharlotte TilburyEstée LauderMACNARSL'Oréal ParisHuda Beautye.l.f. CosmeticsRevlonRare BeautyNude by NatureNYX Professional Makeup
Oct 202518.8%10%11%4.7%4.9%4%4.6%3%2.8%2.9%2.7%3.2%3.7%2.2%2%
Nov 202518.2%8.7%15.5%6.6%4.6%4.5%4.8%2.9%2.2%4.5%2.3%2.6%3.1%2.3%1.5%
Dec 202521.9%8.9%14.2%7.4%4.4%4.3%4.4%2.6%2.1%2.3%2.5%2.8%2.8%2.1%1.6%
Jan 202620.9%10.8%8.4%5.2%4.8%4.4%4.3%2.8%3%4%2.7%3%3.1%2.5%2.2%
Feb 202619.8%11%9.4%6.7%4.4%4.3%4.6%2.5%2.9%2.8%2.4%3.1%3.2%2.2%2%
Mar 202620%11.5%12.4%5.1%4.2%4.7%4.7%2.8%2.8%2.5%2.2%3.1%2.5%2.3%2.1%
Apr 202620.6%11%8.6%6.2%5%4.6%4.5%2.8%3.2%2.7%2.5%2.8%3.2%2.7%2.6%
May 202622.6%10.6%7.8%6.6%4.6%4.1%4.6%3.1%2.8%2.5%2.3%2.7%2.8%2.6%2.1%
Jun 202619.9%11.3%9.7%4%7.3%3.7%4.5%3.5%3.3%2.7%2.8%2.9%2.6%2.3%2.2%
Jul 202618.2%11.9%10.5%6.4%5.8%3.3%4.6%3.2%3.5%2.5%3%2.9%2.9%2.3%2%
Aug 202623.5%12.1%9.8%4.4%5.2%3.7%4%2.9%3.1%2.8%2.8%2.9%2.6%2.2%2.2%
Sep 202620.5%11.6%9.9%6.1%5%4.6%4.2%3%2.9%2.9%2.8%2.6%2.5%2.3%2%

How has the Dior Beauty and MCoBeauty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand makeup and cosmetics brands in September 2026?

1 change

  1. In September 2026, Dior Beauty lost share of searches among makeup and cosmetics brands in New Zealand, from 23.5% to 20.5%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Dior Beauty’s and MCoBeauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dior Beauty

13 branded search terms

  • dior
  • dior backstage
  • dior beauty
  • dior foundation
  • dior homme
  • dior homme intense
  • dior lipstick
  • dior makeup
  • dior makeup makeup
  • dior sauvage
  • dior sauvage elixir
  • galliano dior
  • miss dior parfum

MCoBeauty

7 branded search terms

  • mco beauty
  • mcobeauty
  • mcobeauty blush
  • mcobeauty foundation
  • mcobeauty lipstick
  • mcobeauty makeup
  • mcobeauty mascara

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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