Charlotte Tilbury vs Dior Beauty:Which is more popular?
In September 2026, Dior Beauty had more branded searches than Charlotte Tilbury among makeup and cosmetics brands in New Zealand. Dior Beauty had about 22,600 branded searches, while Charlotte Tilbury had 5,500. Dior Beauty made up 20.5% of all makeup and cosmetics brand searches we track, and Charlotte Tilbury accounted for 5%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, neither Charlotte Tilbury nor Dior Beauty appeared in any of the five answers.
Who do people search for more?
Dior Beauty, about 4 searches for every 1 for Charlotte Tilbury
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Charlotte Tilbury nor Dior Beauty showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maybelline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MCoBeauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
e.l.f. Cosmetics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NARS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dior Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thin Lizzy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup and cosmetics brands
5 answers
Asked ChatGPT
“Which makeup and cosmetics brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best makeup and cosmetics brands in New Zealand?”
Asked ChatGPT
“What's the best makeup and cosmetics brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“makeup brands nz”
Searched Google, AI Overview
“cosmetics brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Charlotte Tilbury or Dior Beauty more popular in search?
This chart shows how often people search Google for Charlotte Tilbury and Dior Beauty by name. Each line represents a brand's share of searches for all 33 makeup and cosmetics brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dior Beauty, Charlotte Tilbury. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dior Beauty | Maybelline | MCoBeauty | Thin Lizzy | Charlotte Tilbury | Estée Lauder | MAC | NARS | L'Oréal Paris | Huda Beauty | e.l.f. Cosmetics | Revlon | Rare Beauty | Nude by Nature | NYX Professional Makeup |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 10% | 11% | 4.7% | 4.9% | 4% | 4.6% | 3% | 2.8% | 2.9% | 2.7% | 3.2% | 3.7% | 2.2% | 2% |
| Nov 2025 | 18.2% | 8.7% | 15.5% | 6.6% | 4.6% | 4.5% | 4.8% | 2.9% | 2.2% | 4.5% | 2.3% | 2.6% | 3.1% | 2.3% | 1.5% |
| Dec 2025 | 21.9% | 8.9% | 14.2% | 7.4% | 4.4% | 4.3% | 4.4% | 2.6% | 2.1% | 2.3% | 2.5% | 2.8% | 2.8% | 2.1% | 1.6% |
| Jan 2026 | 20.9% | 10.8% | 8.4% | 5.2% | 4.8% | 4.4% | 4.3% | 2.8% | 3% | 4% | 2.7% | 3% | 3.1% | 2.5% | 2.2% |
| Feb 2026 | 19.8% | 11% | 9.4% | 6.7% | 4.4% | 4.3% | 4.6% | 2.5% | 2.9% | 2.8% | 2.4% | 3.1% | 3.2% | 2.2% | 2% |
| Mar 2026 | 20% | 11.5% | 12.4% | 5.1% | 4.2% | 4.7% | 4.7% | 2.8% | 2.8% | 2.5% | 2.2% | 3.1% | 2.5% | 2.3% | 2.1% |
| Apr 2026 | 20.6% | 11% | 8.6% | 6.2% | 5% | 4.6% | 4.5% | 2.8% | 3.2% | 2.7% | 2.5% | 2.8% | 3.2% | 2.7% | 2.6% |
| May 2026 | 22.6% | 10.6% | 7.8% | 6.6% | 4.6% | 4.1% | 4.6% | 3.1% | 2.8% | 2.5% | 2.3% | 2.7% | 2.8% | 2.6% | 2.1% |
| Jun 2026 | 19.9% | 11.3% | 9.7% | 4% | 7.3% | 3.7% | 4.5% | 3.5% | 3.3% | 2.7% | 2.8% | 2.9% | 2.6% | 2.3% | 2.2% |
| Jul 2026 | 18.2% | 11.9% | 10.5% | 6.4% | 5.8% | 3.3% | 4.6% | 3.2% | 3.5% | 2.5% | 3% | 2.9% | 2.9% | 2.3% | 2% |
| Aug 2026 | 23.5% | 12.1% | 9.8% | 4.4% | 5.2% | 3.7% | 4% | 2.9% | 3.1% | 2.8% | 2.8% | 2.9% | 2.6% | 2.2% | 2.2% |
| Sep 2026 | 20.5% | 11.6% | 9.9% | 6.1% | 5% | 4.6% | 4.2% | 3% | 2.9% | 2.9% | 2.8% | 2.6% | 2.5% | 2.3% | 2% |
How has the Charlotte Tilbury and Dior Beauty comparison changed over the last 12 months?
3 findings
- Dior Beauty was ahead of Charlotte Tilbury in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among makeup and cosmetics brands in New Zealand moved from 4.9% to 5%, and its estimated monthly branded searches moved from 4.8K to 5.5K.
- Across the 12 months ending September 2026, Dior Beauty’s share of searches among makeup and cosmetics brands in New Zealand moved from 18.8% to 20.5%, and its estimated monthly branded searches moved from 18.6K to 22.6K.
How did search popularity change for New Zealand makeup and cosmetics brands in September 2026?
3 changes
In September 2026, Thin Lizzy overtook Charlotte Tilbury to rank 4th among makeup and cosmetics brands in New Zealand, with 6.1% of the searches.
In September 2026, Dior Beauty lost share of searches among makeup and cosmetics brands in New Zealand, from 23.5% to 20.5%.
Charlotte Tilbury’s share of searches among makeup and cosmetics brands in New Zealand has lost ground for 3 months in a row, from 7.3% to 5% in September 2026.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Dior Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
9 branded search terms
- charlotte tilbury
- charlotte tilbury blush
- charlotte tilbury concealer
- charlotte tilbury foundation
- charlotte tilbury highlighter
- charlotte tilbury lipstick
- charlotte tilbury makeup
- charlotte tilbury mascara
- charlotte tilbury powder
Dior Beauty
13 branded search terms
- dior
- dior backstage
- dior beauty
- dior foundation
- dior homme
- dior homme intense
- dior lipstick
- dior makeup
- dior makeup makeup
- dior sauvage
- dior sauvage elixir
- galliano dior
- miss dior parfum
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