Brandwave

Oral-B vs Philips Sonicare:Which is more popular in New Zealand?

In October 2026, Philips Sonicare had more branded searches than Oral-B among oral care brands in New Zealand. Philips Sonicare had about 4,370 branded searches, while Oral-B had 2,600. Philips Sonicare made up 19.3% of all oral care brand searches we track, and Oral-B accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about oral care brands, Oral-B appeared in four of the five answers and Philips Sonicare in one. Oral-B was mentioned before Philips Sonicare in every answer that named either.

Among oral care brands in New Zealand in October 2026

Who do people search for more?

Philips Sonicare, about 68% more searches than Oral-B

Philips Sonicare 4.4K searchesOral-B 2.6K searches

Who does AI mention more?

Oral-B, mentioned in 4 of 5 answers, Philips Sonicare in 1

Oral-B in 4 of 5Philips Sonicare in 1 of 5

Who does AI recommend more?

Oral-B, named ahead of Philips Sonicare in 4 of 4 answers

Oral-B first in 4Philips Sonicare never first

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips Sonicare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oral-B was listed before Philips Sonicare in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Sensodyne2nd
  3. Oral-B3rd
  4. Listerine4th
  5. Grin Natural5th
  6. Macleans6th
  7. Philips Sonicare7th
  8. Waterpik–
  9. Corsodyl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grin Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Macleans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Listerine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Oral-B or Philips Sonicare more popular in search?

This chart shows how often people search Google for Oral-B and Philips Sonicare by name. Each line represents a brand's share of searches for all nine oral care brands we track, month by month, from searches in New Zealand.

Oral-B and Philips Sonicare among oral care brands in New Zealand, by month

Share of searches by month for Philips Sonicare, Oral-B. The figures are in the table below the chart.

View monthly share of searches table
MonthColgateSensodynePhilips SonicareOral-BListerineWaterpikGrin NaturalMacleansCorsodyl
Nov 202522.4%14.5%18.3%14%10.1%13.4%4.9%1.8%0.7%
Dec 202527.7%13.8%15.7%12.3%9.5%14.9%4.3%1.1%0.74%
Jan 202628%17%15.4%12.4%10.8%8.5%5.2%1.6%1%
Feb 202626.1%19.6%14.6%12%10.4%9.5%5.4%1.2%1.2%
Mar 202628.5%19.1%14.7%11.9%10.4%8%4.7%1.7%0.99%
Apr 202627.8%21%15.7%10.9%10.1%7.8%4.6%1.1%0.9%
May 202627.3%21%16%11.1%10.6%7%5%1.3%0.65%
Jun 202625.4%22.1%16.2%11%10.7%7.4%5.3%1.3%0.57%
Jul 202625.1%25.9%17.7%10%9.8%5%4.3%1.5%0.6%
Aug 202625.1%23.5%18.3%10.2%10%6.3%4.7%1.3%0.53%
Sep 202625.5%21.3%17.5%12.3%9.3%6.7%5.4%1.1%0.67%
Oct 202624.4%21.5%19.3%11.5%9.5%7.1%5%1.2%0.35%

How has branded search for Oral-B and Philips Sonicare changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand oral care brands in October 2026?

2 changes

  1. In October 2026, Philips Sonicare gained share of searches among oral care brands in New Zealand, from 17.5% to 19.3%.

  2. In October 2026, Oral-B lost share of searches among oral care brands in New Zealand, from 12.3% to 11.5%.

How are Oral-B’s and Philips Sonicare’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Oral-B’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oral-B

6 branded search terms

  • brush oral b
  • oral b
  • oral b ii
  • oral b toothpaste
  • oralb
  • oralb toothpaste

Philips Sonicare

12 branded search terms

  • 4300 sonicare
  • philip sonicare 4100
  • philips sonicare
  • philips sonicare 2100
  • philips sonicare heads
  • philips sonicare toothbrush
  • philips sonicare toothpaste
  • philipssonicare
  • sonicare
  • sonicare 4100
  • sonicare tooth
  • sonicare toothbrush heads

How the Brand Demand Index is measured

Other head-to-heads among oral care brands

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