Brandwave

Confluence vs Notion:Which is more popular?

In September 2026, Notion had more branded searches than Confluence among internal knowledge management platforms in New Zealand. Notion had about 15,500 branded searches, while Confluence had 3,600. Notion made up 38.2% of all internal knowledge management platform searches we track, and Confluence accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about internal knowledge management platforms, both Confluence and Notion appeared in all five answers. Confluence was mentioned before Notion in three out of five answers.

Among internal knowledge management platforms in New Zealand in September 2026

Who do people search for more?

Notion, about 4 searches for every 1 for Confluence

Notion 15.5K searchesConfluence 3.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Confluence in 5 of 5Notion in 5 of 5

Who does AI recommend more?

Confluence, named ahead of Notion in 3 of 5 answers

Confluence first in 3Notion first in 2

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Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Confluence and Notion showed up in all five answers. Confluence was listed before Notion in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Confluence1st
  2. Notion2nd
  3. SharePoint3rd
  4. Guru4th
  5. Document3605th
  6. Slab6th
  7. Nuclino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SharePoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internal knowledge management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Confluence or Notion more popular in search?

This chart shows how often people search Google for Confluence and Notion by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from searches in New Zealand.

Confluence and Notion among internal knowledge management platforms in New Zealand, by month

Share of searches by month for Notion, Confluence. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointNotionConfluenceSlabGuruNuclinoDocument360
Oct 202540.2%42.5%9.8%5.3%2%0.2%0.07%
Nov 202539.2%41.6%11.6%5%2.3%0.19%0.08%
Dec 202535%45.3%10.2%6.7%2.5%0.18%0.07%
Jan 202631.5%50.3%9.4%6.3%2.3%0.13%0.08%
Feb 202633.3%52.6%8.1%4.3%1.6%0.11%0.07%
Mar 202636.5%47.8%8.9%4.8%1.8%0.1%0.1%
Apr 202641.6%43.9%8.3%4.4%1.7%0.16%0.05%
May 202640.2%42.5%9.8%5.3%2%0.16%0.04%
Jun 202640.6%43.1%9.9%4.3%2%0.11%0.07%
Jul 202641.5%43.8%8.3%4.4%2%0.09%0.05%
Aug 202640.4%42.3%9.8%5.4%2%0.11%0.07%
Sep 202644.7%38.2%8.9%5.9%2.2%0.05%0.02%

How has the Confluence and Notion comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand internal knowledge management platforms in September 2026?

3 changes

  1. In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches.

  2. In September 2026, Notion lost share of searches among internal knowledge management platforms in New Zealand, from 42.3% to 38.2%.

  3. In September 2026, Confluence lost share of searches among internal knowledge management platforms in New Zealand, from 9.8% to 8.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Confluence’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Confluence

1 branded search term

  • confluence

Notion

4 branded search terms

  • notion
  • notion ai
  • notion templates
  • notion web

How the Brand Demand Index is measured

Other head-to-heads among internal knowledge management platforms

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