Brandwave

Alo Yoga vs Lululemon:Which is more popular?

In September 2026, Lululemon had more branded searches than Alo Yoga among activewear brands in New Zealand. Lululemon had about 80,600 branded searches, while Alo Yoga had 9,560. Lululemon made up 47.4% of all activewear brand searches we track, and Alo Yoga accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lululemon appeared in all five answers and Alo Yoga in one. Lululemon was mentioned before Alo Yoga in every answer.

Among activewear brands in New Zealand in September 2026

Who do people search for more?

Lululemon, about 8 searches for every 1 for Alo Yoga

Lululemon 80.6K searchesAlo Yoga 9.6K searches

Who does AI mention more?

Lululemon, mentioned in every answer we collected

Lululemon in 5 of 5Alo Yoga in 1 of 5

Who does AI recommend more?

Lululemon, named ahead of Alo Yoga in every answer

Lululemon first in 5Alo Yoga never first

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. Alo Yoga was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lululemon was listed before Alo Yoga in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Lorna Jane2nd
  3. Nimble3rd
  4. LSKD4th
  5. Under Armour5th
  6. Gymshark6th
  7. Alo Yoga7th
  8. Stax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Alo Yoga or Lululemon more popular in search?

This chart shows how often people search Google for Alo Yoga and Lululemon by name. Each line represents a brand's share of searches for all eight activewear brands we track, month by month, from searches in New Zealand.

Alo Yoga and Lululemon among activewear brands in New Zealand, by month

Share of searches by month for Lululemon, Alo Yoga. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneGymsharkAlo YogaUnder ArmourNimbleStax
Oct 202552.3%17.6%11.6%9.3%4.1%4.7%0.38%0.06%
Nov 202546.8%24%10.4%11.5%3.4%3.6%0.32%0.07%
Dec 202559.4%13.8%10.7%8%3.2%4.6%0.2%0.05%
Jan 202650.1%17%11%12%4.9%4.6%0.3%0.07%
Feb 202659.5%13.8%10.7%8.2%3.9%3.6%0.24%0.07%
Mar 202650.2%17%13.3%10.5%4.8%3.7%0.51%0.1%
Apr 202648.7%16.4%15.4%9.9%4.6%4.2%0.64%0.12%
May 202643.3%26.4%13.6%7.3%4.8%3.7%0.7%0.08%
Jun 202649%16.3%14.7%9.8%4.7%4.2%0.79%0.53%
Jul 202644.3%14.9%17.7%11.3%5.4%5.5%0.48%0.53%
Aug 202649.7%16.9%13.9%8.4%5.8%4.8%0.3%0.13%
Sep 202647.4%19.4%12.7%9.5%5.6%5%0.35%0.09%

How has the Alo Yoga and Lululemon comparison changed over the last 12 months?

3 findings
  • Lululemon was ahead of Alo Yoga in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alo Yoga’s share of searches among activewear brands in New Zealand moved from 4.1% to 5.6%, and its estimated monthly branded searches moved from 7.7K to 9.6K.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in New Zealand moved from 52.3% to 47.4%, and its estimated monthly branded searches moved from 98K to 80.6K.

How did search popularity change for New Zealand activewear brands in September 2026?

2 changes

  1. In September 2026, Lululemon lost share of searches among activewear brands in New Zealand, from 49.7% to 47.4%.

  2. Estimated monthly branded searches for Alo Yoga in New Zealand rose 25% over 12 measured months, from 7.7K to 9.6K in September 2026.

How are branded searches counted?

41 search terms

Brandwave collects information about searches that people make online using Alo Yoga’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alo Yoga

24 branded search terms

  • alo
  • alo activewear
  • alo brand
  • alo cap
  • alo hoodie
  • alo moves
  • alo pants
  • alo quarter zip
  • alo rs
  • alo sale
  • alo set
  • alo sock
  • alo t shirt
  • alo wear
  • alo y
  • alo yoga
  • alo yoga activewear
  • alo yoga gym
  • alo yoga leggings
  • alo yoga tights
  • aloyoga
  • aloyoga activewear
  • aloyoga leggings
  • aloyoga tights

Lululemon

17 branded search terms

  • lululemon
  • lululemon activewear
  • lululemon align
  • lululemon america
  • lululemon flared leggings
  • lululemon gym
  • lululemon leggings
  • lululemon mat
  • lululemon outlet
  • lululemon pants
  • lululemon running shorts
  • lululemon sale
  • lululemon scuba
  • lululemon shorts
  • lululemon tights
  • lululemon tops
  • lululemon yoga pants

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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