Boss vs Electro-Harmonix:Which is more popular?
In September 2026, Electro-Harmonix had more branded searches than Boss among guitar pedal brands in New Zealand. Electro-Harmonix had about 890 branded searches, while Boss had 130. Electro-Harmonix made up 67.4% of all guitar pedal brand searches we track, and Boss accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about guitar pedal brands, Boss appeared in all five answers and Electro-Harmonix in four. Boss was mentioned before Electro-Harmonix in every answer.
Who do people search for more?
Electro-Harmonix, about 7 searches for every 1 for Boss
Who does AI mention more?
Boss, mentioned in every answer we collected
Who does AI recommend more?
Boss, named ahead of Electro-Harmonix in every answer
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Top guitar pedal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boss appeared in all five answers. Electro-Harmonix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boss was listed before Electro-Harmonix in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boss1st
Strymon2nd- Electro-Harmonix3rd
TC Electronic4th
MXR5th
JHS Pedals6th
Cunningham Amps7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar pedal brands
5 answers
Asked ChatGPT
“Which guitar pedal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar pedal brands in New Zealand?”
Asked ChatGPT
“What's the best guitar pedal brand in New Zealand for a pedalboard?”
Searched Google, AI Overview
“best guitar pedals”
Searched Google, AI Overview
“guitar effects pedals nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Boss or Electro-Harmonix more popular in search?
This chart shows how often people search Google for Boss and Electro-Harmonix by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Electro-Harmonix, Boss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electro-Harmonix | Boss | MXR | TC Electronic | JHS Pedals | Strymon | Cunningham Amps |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 14.1% | 7% | 6.3% | 8.6% | 5.5% | 0.78% |
| Nov 2025 | 60.2% | 13% | 4.9% | 6.5% | 8.9% | 4.1% | 2.4% |
| Dec 2025 | 56.1% | 12.9% | 5.3% | 6.1% | 10.6% | 6.8% | 2.3% |
| Jan 2026 | 64.3% | 11.3% | 6.1% | 5.2% | 6.1% | 6.1% | 0.87% |
| Feb 2026 | 55% | 18.9% | 6.3% | 5.4% | 6.3% | 6.3% | 1.8% |
| Mar 2026 | 53.6% | 27.5% | 4.3% | 4.3% | 5.1% | 3.6% | 1.4% |
| Apr 2026 | 61.2% | 15.7% | 4.1% | 6.6% | 5.8% | 4.1% | 2.5% |
| May 2026 | 56.5% | 17.6% | 6.1% | 6.1% | 6.9% | 3.8% | 3.1% |
| Jun 2026 | 60.7% | 11.5% | 4.9% | 8.2% | 9% | 4.1% | 1.6% |
| Jul 2026 | 60.2% | 12.2% | 6.5% | 8.1% | 5.7% | 5.7% | 1.6% |
| Aug 2026 | 61.7% | 10% | 8.3% | 6.7% | 5.8% | 5.8% | 1.7% |
| Sep 2026 | 67.4% | 9.8% | 6.1% | 6.1% | 5.3% | 3.8% | 1.5% |
How has the Boss and Electro-Harmonix comparison changed over the last 12 months?
3 findings
- Electro-Harmonix was ahead of Boss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand moved from 14.1% to 9.8%, and its estimated monthly branded searches moved from 180 to 130.
- Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand moved from 57.8% to 67.4%, and its estimated monthly branded searches moved from 740 to 890.
How did search popularity change for New Zealand guitar pedal brands in September 2026?
2 changes
In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%.
Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Boss’ and Electro-Harmonix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boss
2 branded search terms
- boss guitar pedal
- boss pedal
Electro-Harmonix
3 branded search terms
- electro harmonix pedal
- electro-harmonix
- electroharmonix
Other head-to-heads among guitar pedal brands
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