Brandwave

BabyBjörn vs Edwards & Co:Which is more popular?

In September 2026, Edwards & Co had more branded searches than BabyBjörn among baby bassinet brands in New Zealand. Edwards & Co had about 3,920 branded searches, while BabyBjörn had 640. Edwards & Co made up 35.2% of all baby bassinet brand searches we track, and BabyBjörn accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about baby bassinet brands, neither BabyBjörn nor Edwards & Co appeared in any of the five answers.

Among baby bassinet brands in New Zealand in September 2026

Who do people search for more?

Edwards & Co, about 6 searches for every 1 for BabyBjörn

Edwards & Co 3.9K searchesBabyBjörn 640 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

BabyBjörn in 0 of 5Edwards & Co in 0 of 5

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Top baby bassinet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither BabyBjörn nor Edwards & Co showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxi-Cosi1st
  2. BabyRest1st
  3. Jengo3rd
  4. Edwards & Co–
  5. Nuna–
  6. BabyBjörn–
  7. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxi-Cosi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jengo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyRest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phil & Teds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bassinet brands

5 answers

  • Asked ChatGPT

    “Which baby bassinet brand should I buy in New Zealand?”

    1. 1BabyRest
    2. 2Maxi-Cosi
    3. 3Jengo

  • Asked ChatGPT

    “What are the best baby bassinet brands in New Zealand?”

    1. 1Maxi-Cosi
    2. 2BabyRest
    3. 3Jengo

  • Asked ChatGPT

    “What's the best baby bassinet brand in New Zealand for newborn sleep?”

    1. 1Jengo

  • Searched Google, AI Overview

    “portable bassinet nz”

    1. 1Maxi-Cosi

  • Searched Google, AI Overview

    “baby bassinet brands nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is BabyBjörn or Edwards & Co more popular in search?

    This chart shows how often people search Google for BabyBjörn and Edwards & Co by name. Each line represents a brand's share of searches for all seven baby bassinet brands we track, month by month, from searches in New Zealand.

    BabyBjörn and Edwards & Co among baby bassinet brands in New Zealand, by month

    Share of searches by month for Edwards & Co, BabyBjörn. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEdwards & CoMaxi-CosiNunaBabyBjörnPhil & TedsBabyRestJengo
    Oct 202549.9%26.5%11.3%5.1%6.3%0.61%0.26%
    Nov 202549.2%28.5%10.9%4.4%6%0.75%0.25%
    Dec 202548.5%30.8%9%4.4%6.1%0.72%0.41%
    Jan 202649.8%27.8%11%4.6%6.1%0.59%0.17%
    Feb 202646.1%31.3%12.5%3.5%5.7%0.87%0.19%
    Mar 202647%29.2%13%3.9%5.8%0.73%0.32%
    Apr 202645.3%31.6%12.5%5%4.6%0.67%0.38%
    May 202644.2%32.5%12%4.7%5.4%0.83%0.37%
    Jun 202648.5%26.9%13.4%4.8%4.9%1.2%0.34%
    Jul 202642.7%29.8%14.3%4.9%6.4%1.5%0.36%
    Aug 202645.6%30.6%12.6%4.6%4.6%1.7%0.39%
    Sep 202635.2%35.2%17.1%5.7%5.3%1.3%0.27%

    How has the BabyBjörn and Edwards & Co comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand baby bassinet brands in September 2026?

    2 changes

    1. In September 2026, BabyBjörn overtook Phil & Teds to rank 4th among baby bassinet brands in New Zealand, with 5.7% of the searches.

    2. In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%.

    How are branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using BabyBjörn’s and Edwards & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    BabyBjörn

    4 branded search terms

    • baby bjorn
    • babybjorn
    • harmony babybjorn
    • travel cot babybjorn

    Edwards & Co

    2 branded search terms

    • edwards and co
    • edwards co

    How the Brand Demand Index is measured

    Other head-to-heads among baby bassinet brands

    Creator with pink hair and a pink jacket

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