Brandwave

Centra Forklifts vs Crown:Which is more popular?

In September 2026, Centra Forklifts had more branded searches than Crown among forklift dealer brands in New Zealand. Centra Forklifts had about 720 branded searches, while Crown had 480. Centra Forklifts made up 0.34% of all forklift dealer brand searches we track, and Crown accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about forklift dealer brands, Centra Forklifts and Crown each appeared in three of the four answers. Crown was mentioned before Centra Forklifts in two out of three answers.

Among forklift dealer brands in New Zealand in September 2026

Who do people search for more?

Centra Forklifts, about 50% more searches than Crown

Centra Forklifts 720 searchesCrown 480 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Centra Forklifts in 3 of 4Crown in 3 of 4

Who does AI recommend more?

Crown, named ahead of Centra Forklifts in 2 of 3 answers

Crown first in 2Centra Forklifts first in 1

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Top forklift dealer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Centra Forklifts was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Crown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Crown was listed before Centra Forklifts in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Crown2nd
  3. Hyster3rd
  4. Mitsubishi4th
  5. AB Equipment5th
  6. Centra Forklifts6th
  7. Yale7th
  8. Nissan–
  9. Clark–
  10. Hyundai Construction Equipment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitsubishi3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AB Equipment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Centra Forklifts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yale1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about forklift dealer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Centra Forklifts or Crown more popular in search?

This chart shows how often people search Google for Centra Forklifts and Crown by name. Each line represents a brand's share of searches for all ten forklift dealer brands we track, month by month, from searches in New Zealand.

Centra Forklifts and Crown among forklift dealer brands in New Zealand, by month

Share of searches by month for Centra Forklifts, Crown. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaMitsubishiNissanAB EquipmentCentra ForkliftsCrownYaleClarkHyundai Construction EquipmentHyster
Oct 202554.4%25.4%18.4%1.1%0.39%0.21%0.03%0.02%0.02%<0.01%
Nov 202554.8%25.1%18.7%0.88%0.33%0.22%0.03%0.01%0.02%<0.01%
Dec 202556.5%25.6%16.5%0.8%0.29%0.19%0.03%0.02%0.01%<0.01%
Jan 202656.3%25.5%17%0.8%0.25%0.2%0.04%0.01%<0.01%<0.01%
Feb 202657.8%24.9%15.8%0.83%0.31%0.26%0.04%0.02%0.01%<0.01%
Mar 202654.3%24.5%19.7%0.76%0.35%0.24%0.04%0.02%0.02%<0.01%
Apr 202655.3%26.1%17.1%0.87%0.33%0.22%0.04%0.01%0.02%<0.01%
May 202655.9%27.3%15.4%0.82%0.31%0.21%0.03%0.01%0.01%<0.01%
Jun 202654.1%28%16.2%0.92%0.43%0.29%0.04%0.01%0.02%<0.01%
Jul 202654.8%27.6%15.9%0.94%0.36%0.24%0.05%0.02%0.02%<0.01%
Aug 202656.4%26%16.2%0.86%0.32%0.22%0.04%0.02%0.02%<0.01%
Sep 202653%29.2%16.2%0.9%0.34%0.23%0.03%0.01%0.01%<0.01%

How has the Centra Forklifts and Crown comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand forklift dealer brands in September 2026?

1 change

  1. Estimated monthly branded searches for Centra Forklifts in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Centra Forklifts’ and Crown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Centra Forklifts

1 branded search term

  • centra forklifts

Crown

1 branded search term

  • crown fork lift

How the Brand Demand Index is measured

Other head-to-heads among forklift dealer brands

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