AS Colour vs New Era:Which is more popular?
In September 2026, New Era had more branded searches than AS Colour among cap brands in New Zealand. New Era had about 3,190 branded searches, while AS Colour had 780. New Era made up 58.2% of all cap brand searches we track, and AS Colour accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about cap brands, New Era appeared in all five answers and AS Colour in three. AS Colour and New Era were each mentioned first in two of the four answers.
Who do people search for more?
New Era, about 4 searches for every 1 for AS Colour
Who does AI mention more?
New Era, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top cap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Era appeared in all five answers. AS Colour was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AS Colour and New Era were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AS Colour3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cap brands
5 answers
Asked ChatGPT
“Which cap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cap brands in New Zealand?”
Asked ChatGPT
“What's the best cap brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best cap brand”
Searched Google, AI Overview
“men's cap brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AS Colour or New Era more popular in search?
This chart shows how often people search Google for AS Colour and New Era by name. Each line represents a brand's share of searches for all five cap brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Era, AS Colour. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Era | AS Colour | Mitchell & Ness | Patagonia | Flexfit |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 11.2% | 17.5% | 10.1% | 5.4% |
| Nov 2025 | 50.6% | 14.6% | 19.9% | 10.8% | 4.1% |
| Dec 2025 | 53.3% | 12.5% | 17% | 12.5% | 4.6% |
| Jan 2026 | 52.9% | 12.9% | 16.6% | 12.9% | 4.6% |
| Feb 2026 | 56.6% | 13% | 14.7% | 11.8% | 3.9% |
| Mar 2026 | 59.6% | 10.1% | 13.9% | 12.4% | 4.1% |
| Apr 2026 | 58.8% | 11% | 15.2% | 11% | 4% |
| May 2026 | 58.9% | 11% | 18.6% | 7.4% | 4% |
| Jun 2026 | 60.2% | 12.1% | 16.6% | 7.2% | 4% |
| Jul 2026 | 62.9% | 10.6% | 14.7% | 8.6% | 3.3% |
| Aug 2026 | 60.8% | 11.1% | 15.3% | 8.2% | 4.5% |
| Sep 2026 | 58.2% | 14.2% | 13.1% | 9.7% | 4.7% |
How has the AS Colour and New Era comparison changed over the last 12 months?
3 findings
- New Era was ahead of AS Colour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AS Colour’s share of searches among cap brands in New Zealand moved from 11.2% to 14.2%, and its estimated monthly branded searches moved from 640 to 780.
- Across the 12 months ending September 2026, New Era’s share of searches among cap brands in New Zealand moved from 55.8% to 58.2%, and its estimated monthly branded searches held steady at 3.2K.
How did search popularity change for New Zealand cap brands in September 2026?
2 changes
In September 2026, AS Colour overtook Mitchell & Ness to rank 2nd among cap brands in New Zealand, with 14.2% of the searches.
In September 2026, New Era lost share of searches among cap brands in New Zealand, from 60.8% to 58.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using AS Colour’s and New Era’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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