Brandwave

Mitchell & Ness vs New Era:Which is more popular?

In September 2026, New Era had more branded searches than Mitchell & Ness among cap brands in New Zealand. New Era had about 3,190 branded searches, while Mitchell & Ness had 720. New Era made up 58.2% of all cap brand searches we track, and Mitchell & Ness accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about cap brands, New Era appeared in all five answers and Mitchell & Ness in none.

Among cap brands in New Zealand in September 2026

Who do people search for more?

New Era, about 4 searches for every 1 for Mitchell & Ness

New Era 3.2K searchesMitchell & Ness 720 searches

Who does AI mention more?

New Era, mentioned in every answer we collected

New Era in 5 of 5Mitchell & Ness in 0 of 5

Who does AI recommend more?

New Era, the only one of the two named

New Era first in 4Mitchell & Ness never named

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Top cap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Era appeared in all five answers. Mitchell & Ness did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Era1st
  2. AS Colour2nd
  3. Patagonia3rd
  4. Mitchell & Ness–
  5. Flexfit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AS Colour3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mitchell & Ness or New Era more popular in search?

This chart shows how often people search Google for Mitchell & Ness and New Era by name. Each line represents a brand's share of searches for all five cap brands we track, month by month, from searches in New Zealand.

Mitchell & Ness and New Era among cap brands in New Zealand, by month

Share of searches by month for New Era, Mitchell & Ness. The figures are in the table below the chart.

View monthly share of searches table
MonthNew EraAS ColourMitchell & NessPatagoniaFlexfit
Oct 202555.8%11.2%17.5%10.1%5.4%
Nov 202550.6%14.6%19.9%10.8%4.1%
Dec 202553.3%12.5%17%12.5%4.6%
Jan 202652.9%12.9%16.6%12.9%4.6%
Feb 202656.6%13%14.7%11.8%3.9%
Mar 202659.6%10.1%13.9%12.4%4.1%
Apr 202658.8%11%15.2%11%4%
May 202658.9%11%18.6%7.4%4%
Jun 202660.2%12.1%16.6%7.2%4%
Jul 202662.9%10.6%14.7%8.6%3.3%
Aug 202660.8%11.1%15.3%8.2%4.5%
Sep 202658.2%14.2%13.1%9.7%4.7%

How has the Mitchell & Ness and New Era comparison changed over the last 12 months?

3 findings
  • New Era was ahead of Mitchell & Ness in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among cap brands in New Zealand moved from 17.5% to 13.1%, and its estimated monthly branded searches moved from 1K to 720.
  • Across the 12 months ending September 2026, New Era’s share of searches among cap brands in New Zealand moved from 55.8% to 58.2%, and its estimated monthly branded searches held steady at 3.2K.

How did search popularity change for New Zealand cap brands in September 2026?

3 changes

  1. In September 2026, AS Colour overtook Mitchell & Ness to rank 2nd among cap brands in New Zealand, with 14.2% of the searches.

  2. In September 2026, New Era lost share of searches among cap brands in New Zealand, from 60.8% to 58.2%.

  3. In September 2026, Mitchell & Ness lost share of searches among cap brands in New Zealand, from 15.3% to 13.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mitchell & Ness’ and New Era’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitchell & Ness

1 branded search term

  • mitchell ness

New Era

3 branded search terms

  • new era
  • new era cap
  • new era hats

How the Brand Demand Index is measured

Other head-to-heads among cap brands

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