Brandwave

Apify vs Bright Data:Which is more popular in New Zealand?

In October 2026, Apify had more branded searches than Bright Data among web data extraction platforms in New Zealand. Apify had about 720 branded searches, while Bright Data had 220. Apify made up 63.7% of all web data extraction platform searches we track, and Bright Data accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about web data extraction platforms, Apify appeared in all five answers and Bright Data in four. Apify was mentioned before Bright Data in every answer.

Among web data extraction platforms in New Zealand in October 2026

Who do people search for more?

Apify, about 3 searches for every 1 for Bright Data

Apify 720 searchesBright Data 220 searches

Who does AI mention more?

Apify, mentioned in every answer we collected

Apify in 5 of 5Bright Data in 4 of 5

Who does AI recommend more?

Apify, named ahead of Bright Data in every answer

Apify first in 5Bright Data never first

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Top web data extraction platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apify appeared in all five answers. Bright Data was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apify was listed before Bright Data in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apify1st
  2. Octoparse2nd
  3. Browse AI3rd
  4. Zyte4th
  5. Bright Data5th
  6. Oxylabs–
  7. ScrapingBee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bright Data4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Octoparse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Browse AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zyte2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxylabs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScrapingBee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about web data extraction platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apify or Bright Data more popular in search?

This chart shows how often people search Google for Apify and Bright Data by name. Each line represents a brand's share of searches for all seven web data extraction platforms we track, month by month, from searches in New Zealand.

Apify and Bright Data among web data extraction platforms in New Zealand, by month

Share of searches by month for Apify, Bright Data. The figures are in the table below the chart.

View monthly share of searches table
MonthApifyBright DataOctoparseOxylabsZyteScrapingBeeBrowse AI
Nov 202552.7%19.8%9.9%5.5%4.4%2.2%5.5%
Dec 202551.6%22.6%6.5%8.1%6.5%1.6%3.2%
Jan 202650.5%29.5%5.3%5.3%3.2%1.1%5.3%
Feb 202647.1%27.5%6.9%3.9%3.9%2%8.8%
Mar 202655.7%17.7%10.8%4.4%2.5%1.9%7%
Apr 202663.8%15.9%5.1%5.1%3.6%2.9%3.6%
May 202662.9%15.7%5%5%5%2.9%3.6%
Jun 202654.5%21.2%5.3%6.8%6.8%2.3%3%
Jul 202657.6%22.4%3.2%5.6%5.6%3.2%2.4%
Aug 202660.5%23.5%2.5%3.4%4.2%1.7%4.2%
Sep 202656.7%21.2%4.8%4.8%6.7%1.9%3.8%
Oct 202663.7%19.5%6.2%4.4%3.5%1.8%0.88%

How has branded search for Apify and Bright Data changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand web data extraction platforms in October 2026?

2 changes
  1. In October 2026, Apify gained share of searches among web data extraction platforms in New Zealand, from 56.7% to 63.7%.

  2. In October 2026, Bright Data lost share of searches among web data extraction platforms in New Zealand, from 21.2% to 19.5%.

How are Apify’s and Bright Data’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Apify’s and Bright Data’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apify

1 branded search term

  • apify

Bright Data

2 branded search terms

  • bright data
  • brightdata

How the Brand Demand Index is measured

Other head-to-heads among web data extraction platforms

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