How popular isBright Data?
In October 2026, people searched for Bright Data by name about 220 times in New Zealand, a 22.2% increase from the previous year. These searches made up 19.5% of all New Zealand web data extraction platform searches, placing Bright Data second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about web data extraction platforms, Bright Data appeared in four of the five answers and was the fifth most recommended of the seven.
Bright Data is the second most searched of 7 competitors and the fifth most recommended in the AI answers we collected.
ApifyShare of searches 63.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Bright DataShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
OctoparseShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
OxylabsShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ZyteShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top web data extraction platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bright Data was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bright Data is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Apify1st
- Octoparse2nd
Browse AI3rd- Zyte4th
- Bright Data5th
- Oxylabs–
ScrapingBee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bright Data4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Octoparse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Browse AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zyte2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oxylabs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ScrapingBee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about web data extraction platforms
5 answers
Asked ChatGPT
“Which web data extraction platform should I use in New Zealand?”
Asked ChatGPT
“What are the best web data extraction platforms in New Zealand?”
Asked ChatGPT
“What's the best web data extraction platform in New Zealand for structured website data?”
Searched Google, AI Overview
“web data extraction platform”
Searched Google, AI Overview
“best web scraping tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Bright Data compared with other New Zealand web data extraction platforms?
Share of searches by month for Apify, Bright Data, Octoparse, Oxylabs, Zyte. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apify | Bright Data | Octoparse | Oxylabs | Zyte | ScrapingBee | Browse AI |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 52.7% | 19.8% | 9.9% | 5.5% | 4.4% | 2.2% | 5.5% |
| Dec 2025 | 51.6% | 22.6% | 6.5% | 8.1% | 6.5% | 1.6% | 3.2% |
| Jan 2026 | 50.5% | 29.5% | 5.3% | 5.3% | 3.2% | 1.1% | 5.3% |
| Feb 2026 | 47.1% | 27.5% | 6.9% | 3.9% | 3.9% | 2% | 8.8% |
| Mar 2026 | 55.7% | 17.7% | 10.8% | 4.4% | 2.5% | 1.9% | 7% |
| Apr 2026 | 63.8% | 15.9% | 5.1% | 5.1% | 3.6% | 2.9% | 3.6% |
| May 2026 | 62.9% | 15.7% | 5% | 5% | 5% | 2.9% | 3.6% |
| Jun 2026 | 54.5% | 21.2% | 5.3% | 6.8% | 6.8% | 2.3% | 3% |
| Jul 2026 | 57.6% | 22.4% | 3.2% | 5.6% | 5.6% | 3.2% | 2.4% |
| Aug 2026 | 60.5% | 23.5% | 2.5% | 3.4% | 4.2% | 1.7% | 4.2% |
| Sep 2026 | 56.7% | 21.2% | 4.8% | 4.8% | 6.7% | 1.9% | 3.8% |
| Oct 2026 | 63.7% | 19.5% | 6.2% | 4.4% | 3.5% | 1.8% | 0.88% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.7% | 720 | +22% | +7 points | |
| 2, held 2nd | 19.5% | 220 | 0% | -1.7 points | |
| 3, moved from 4th to 3rd | 6.2% | 70 | +40% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 4.4% | 50 | 0% | -0.4 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 3.5% | 40 | -42.9% | -3.2 pointsmoved from 3rd to 5th | |
| 6, moved from 7th to 6th | 1.8% | 20 | 0% | -0.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.88% | 10 | -75% | -3 pointsmoved from 6th to 7th |
1.
Apify63.7%
Held 1st. 720 estimated branded searches, +22% vs prior month. Share +7 points.
19.5%
Held 2nd. 220 estimated branded searches, 0% vs prior month. Share -1.7 points.
6.2%
Moved from 4th to 3rd. 70 estimated branded searches, +40% vs prior month. Share +1.4 points.
4.
Oxylabs4.4%
Moved from 5th to 4th. 50 estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Zyte3.5%
Moved from 3rd to 5th. 40 estimated branded searches, -42.9% vs prior month. Share -3.2 points.
1.8%
Moved from 7th to 6th. 20 estimated branded searches, 0% vs prior month. Share -0.2 points.
0.88%
Moved from 6th to 7th. 10 estimated branded searches, -75% vs prior month. Share -3 points.
Compare popularity between Bright Data and its closest rivals
Every comparison with Bright Data
6 comparisons
How has branded search demand for Bright Data changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Bright Data in New Zealand rose from 180 to 220.
- Across the 12 months ending October 2026, Bright Data’s share of searches among web data extraction platforms in New Zealand peaked at 29.5% in January 2026 and was lowest at 15.7% in May 2026.
How did search popularity change for New Zealand web data extraction platforms in October 2026?
6 changes
In October 2026, Octoparse overtook Zyte to rank 3rd among web data extraction platforms in New Zealand, with 6.2% of the searches.
In October 2026, Apify gained share of searches among web data extraction platforms in New Zealand, from 56.7% to 63.7%.
In October 2026, Zyte lost share of searches among web data extraction platforms in New Zealand, from 6.7% to 3.5%.
In October 2026, Browse AI lost share of searches among web data extraction platforms in New Zealand, from 3.8% to 0.88%.
In October 2026, Bright Data lost share of searches among web data extraction platforms in New Zealand, from 21.2% to 19.5%.
In October 2026, Oxylabs rose from 5th to 4th among web data extraction platforms in New Zealand.
How are Bright Data’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bright Data’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bright data
- brightdata
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