Bright Data vs Oxylabs:Which is more popular in New Zealand?
In October 2026, Bright Data had more branded searches than Oxylabs among web data extraction platforms in New Zealand. Bright Data had about 220 branded searches, while Oxylabs had 50. Bright Data made up 19.5% of all web data extraction platform searches we track, and Oxylabs accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about web data extraction platforms, Bright Data appeared in four of the five answers and Oxylabs in none.
Who do people search for more?
Bright Data, about 4 searches for every 1 for Oxylabs
Who does AI mention more?
Bright Data, mentioned in 4 of 5 answers, Oxylabs in 0
Who does AI recommend more?
Bright Data, the only one of the two named
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Top web data extraction platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bright Data was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oxylabs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Apify1st
Octoparse2nd
Browse AI3rd
Zyte4th
Bright Data5th
Oxylabs–
ScrapingBee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bright Data4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Octoparse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Browse AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zyte2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oxylabs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ScrapingBee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about web data extraction platforms
5 answers
Asked ChatGPT
“Which web data extraction platform should I use in New Zealand?”
Asked ChatGPT
“What are the best web data extraction platforms in New Zealand?”
Asked ChatGPT
“What's the best web data extraction platform in New Zealand for structured website data?”
Searched Google, AI Overview
“web data extraction platform”
Searched Google, AI Overview
“best web scraping tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bright Data or Oxylabs more popular in search?
This chart shows how often people search Google for Bright Data and Oxylabs by name. Each line represents a brand's share of searches for all seven web data extraction platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Bright Data, Oxylabs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apify | Bright Data | Octoparse | Oxylabs | Zyte | ScrapingBee | Browse AI |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 52.7% | 19.8% | 9.9% | 5.5% | 4.4% | 2.2% | 5.5% |
| Dec 2025 | 51.6% | 22.6% | 6.5% | 8.1% | 6.5% | 1.6% | 3.2% |
| Jan 2026 | 50.5% | 29.5% | 5.3% | 5.3% | 3.2% | 1.1% | 5.3% |
| Feb 2026 | 47.1% | 27.5% | 6.9% | 3.9% | 3.9% | 2% | 8.8% |
| Mar 2026 | 55.7% | 17.7% | 10.8% | 4.4% | 2.5% | 1.9% | 7% |
| Apr 2026 | 63.8% | 15.9% | 5.1% | 5.1% | 3.6% | 2.9% | 3.6% |
| May 2026 | 62.9% | 15.7% | 5% | 5% | 5% | 2.9% | 3.6% |
| Jun 2026 | 54.5% | 21.2% | 5.3% | 6.8% | 6.8% | 2.3% | 3% |
| Jul 2026 | 57.6% | 22.4% | 3.2% | 5.6% | 5.6% | 3.2% | 2.4% |
| Aug 2026 | 60.5% | 23.5% | 2.5% | 3.4% | 4.2% | 1.7% | 4.2% |
| Sep 2026 | 56.7% | 21.2% | 4.8% | 4.8% | 6.7% | 1.9% | 3.8% |
| Oct 2026 | 63.7% | 19.5% | 6.2% | 4.4% | 3.5% | 1.8% | 0.88% |
How has branded search for Bright Data and Oxylabs changed in New Zealand over the last 12 months?
3 findings
- Bright Data was ahead of Oxylabs in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bright Data’s share of searches among web data extraction platforms in New Zealand moved from 19.8% to 19.5%, and its estimated monthly branded searches moved from 180 to 220.
- Across the 12 months ending October 2026, Oxylabs’ share of searches among web data extraction platforms in New Zealand moved from 5.5% to 4.4%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand web data extraction platforms in October 2026?
2 changes

In October 2026, Bright Data lost share of searches among web data extraction platforms in New Zealand, from 21.2% to 19.5%.

In October 2026, Oxylabs rose from 5th to 4th among web data extraction platforms in New Zealand.
How are Bright Data’s and Oxylabs’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bright Data’s and Oxylabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bright Data
2 branded search terms
- bright data
- brightdata
Oxylabs
1 branded search term
- oxylabs
Other head-to-heads among web data extraction platforms

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