Brandwave

How popular isApify?

In October 2026, people searched for Apify by name about 720 times in New Zealand, a 50% increase from the previous year. These searches made up 63.7% of all New Zealand web data extraction platform searches, placing Apify first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about web data extraction platforms, Apify appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

Apify is the most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. ApifyShare of searches 63.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Bright DataShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. OctoparseShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. OxylabsShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ZyteShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top web data extraction platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apify appeared in all five answers. Apify is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apify1st
  2. Octoparse2nd
  3. Browse AI3rd
  4. Zyte4th
  5. Bright Data5th
  6. Oxylabs–
  7. ScrapingBee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bright Data4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Octoparse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Browse AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zyte2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxylabs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScrapingBee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about web data extraction platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Apify compared with other New Zealand web data extraction platforms?

Apify against web data extraction platforms in New Zealand, by month

Share of searches by month for Apify, Bright Data, Octoparse, Oxylabs, Zyte. The figures are in the table below the chart.

View monthly share of searches table
MonthApifyBright DataOctoparseOxylabsZyteScrapingBeeBrowse AI
Nov 202552.7%19.8%9.9%5.5%4.4%2.2%5.5%
Dec 202551.6%22.6%6.5%8.1%6.5%1.6%3.2%
Jan 202650.5%29.5%5.3%5.3%3.2%1.1%5.3%
Feb 202647.1%27.5%6.9%3.9%3.9%2%8.8%
Mar 202655.7%17.7%10.8%4.4%2.5%1.9%7%
Apr 202663.8%15.9%5.1%5.1%3.6%2.9%3.6%
May 202662.9%15.7%5%5%5%2.9%3.6%
Jun 202654.5%21.2%5.3%6.8%6.8%2.3%3%
Jul 202657.6%22.4%3.2%5.6%5.6%3.2%2.4%
Aug 202660.5%23.5%2.5%3.4%4.2%1.7%4.2%
Sep 202656.7%21.2%4.8%4.8%6.7%1.9%3.8%
Oct 202663.7%19.5%6.2%4.4%3.5%1.8%0.88%
  1. 1.Apify

    63.7%

    Held 1st. 720 estimated branded searches, +22% vs prior month. Share +7 points.

  2. Held 2nd. 220 estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Octoparse

    6.2%

    Moved from 4th to 3rd. 70 estimated branded searches, +40% vs prior month. Share +1.4 points.

  4. 4.Oxylabs

    4.4%

    Moved from 5th to 4th. 50 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Zyte

    3.5%

    Moved from 3rd to 5th. 40 estimated branded searches, -42.9% vs prior month. Share -3.2 points.

  6. Moved from 7th to 6th. 20 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Browse AI

    0.88%

    Moved from 6th to 7th. 10 estimated branded searches, -75% vs prior month. Share -3 points.

Compare popularity between Apify and its closest rivals

Every comparison with Apify

6 comparisons

How has branded search demand for Apify changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Apify in New Zealand rose from 480 to 720.
  • Across the 12 months ending October 2026, Apify’s share of searches among web data extraction platforms in New Zealand increased from 52.7% to 63.7%.
  • Across the 12 months ending October 2026, Apify’s share of searches among web data extraction platforms in New Zealand peaked at 63.8% in April 2026 and was lowest at 47.1% in February 2026.

How did search popularity change for New Zealand web data extraction platforms in October 2026?

6 changes
  1. In October 2026, Octoparse overtook Zyte to rank 3rd among web data extraction platforms in New Zealand, with 6.2% of the searches.

  2. In October 2026, Apify gained share of searches among web data extraction platforms in New Zealand, from 56.7% to 63.7%.

  3. In October 2026, Zyte lost share of searches among web data extraction platforms in New Zealand, from 6.7% to 3.5%.

  4. In October 2026, Browse AI lost share of searches among web data extraction platforms in New Zealand, from 3.8% to 0.88%.

  5. In October 2026, Bright Data lost share of searches among web data extraction platforms in New Zealand, from 21.2% to 19.5%.

  6. In October 2026, Oxylabs rose from 5th to 4th among web data extraction platforms in New Zealand.

How are Apify’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Apify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apify

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How the Brand Demand Index is measured

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Is Apify your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.