Brandwave

WOMAD Aotearoa vs World of WearableArt:Which is more popular?

In September 2026, World of WearableArt had more branded searches than WOMAD Aotearoa among arts and culture festivals in New Zealand. World of WearableArt had about 14,400 branded searches, while WOMAD Aotearoa had 1,990. World of WearableArt made up 65.3% of all arts and culture festival searches we track, and WOMAD Aotearoa accounted for 9%. When we asked ChatGPT and Google AI Overviews about arts and culture festivals, WOMAD Aotearoa appeared in three of the five answers and World of WearableArt in one. WOMAD Aotearoa was mentioned before World of WearableArt in two out of three answers that named either.

Among arts and culture festivals in New Zealand in September 2026

Who do people search for more?

World of WearableArt, about 7 searches for every 1 for WOMAD Aotearoa

World of WearableArt 14.4K searchesWOMAD Aotearoa 2K searches

Who does AI mention more?

WOMAD Aotearoa, mentioned in 3 of 5 answers, World of WearableArt in 1

WOMAD Aotearoa in 3 of 5World of WearableArt in 1 of 5

Who does AI recommend more?

WOMAD Aotearoa, named ahead of World of WearableArt in 2 of 3 answers

WOMAD Aotearoa first in 2World of WearableArt first in 1

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Top arts and culture festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WOMAD Aotearoa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. World of WearableArt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. WOMAD Aotearoa was listed before World of WearableArt in two out of three answers that named either.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about arts and culture festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is WOMAD Aotearoa or World of WearableArt more popular in search?

This chart shows how often people search Google for WOMAD Aotearoa and World of WearableArt by name. Each line represents a brand's share of searches for all ten arts and culture festivals we track, month by month, from searches in New Zealand.

WOMAD Aotearoa and World of WearableArt among arts and culture festivals in New Zealand, by month

Share of searches by month for World of WearableArt, WOMAD Aotearoa. The figures are in the table below the chart.

View monthly share of searches table
MonthWorld of WearableArtWOMAD AotearoaPasifika FestivalTe MatatiniWhānau Mārama NZ International Film FestivalNelson Arts FestivalCubaDupaAuckland Arts FestivalAuckland Writers FestivalAotearoa New Zealand Festival of the Arts
Oct 202531.3%4.8%21.8%9.1%7.3%11.8%4.5%5.5%3.6%0.27%
Nov 202515.8%6.4%25%17.1%7.9%1.4%9.7%10%5.3%1.4%
Dec 202516.4%11.6%17.8%12.8%8.4%0.71%13%13.7%4.8%0.89%
Jan 202615.7%7.8%15.6%8.6%6.3%0.88%24%13.4%6.3%1.4%
Feb 202615.2%3.7%19.4%8.6%3.4%0.48%29.5%13.5%5.2%0.91%
Mar 20265.7%1.9%22.9%3.7%1.7%0.22%42.4%10.5%10.9%0.14%
Apr 202622.6%3.9%11.1%13.2%7.4%0.62%4.3%4.4%32.3%0.21%
May 202618.9%3.8%9.4%9.4%10.8%0.45%2%2%43.1%0.1%
Jun 202624.5%5.4%14.8%12.5%32.7%1.3%2.6%2.6%3.6%0.08%
Jul 202613.1%8.2%5.2%3.3%66.2%1%0.89%1.1%0.95%0.03%
Aug 202617.5%5.7%6.6%6.6%57.6%2.5%1.4%0.94%1%0.03%
Sep 202665.3%9%8.6%7.3%3.5%2.2%1.5%1.2%1.2%0.09%

How has the WOMAD Aotearoa and World of WearableArt comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand arts and culture festivals in September 2026?

2 changes

  1. In September 2026, World of WearableArt overtook Whānau Mārama NZ International Film Festival to become the leader among arts and culture festivals in New Zealand, with 65.3% of the searches.

  2. In September 2026, WOMAD Aotearoa overtook Whānau Mārama NZ International Film Festival and 2 others to rank 2nd among arts and culture festivals in New Zealand, with 9% of the searches.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using WOMAD Aotearoa’s and World of WearableArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

WOMAD Aotearoa

2 branded search terms

  • womad
  • womad nz

World of WearableArt

5 branded search terms

  • wearable arts
  • world of wearableart
  • world of wearableart tickets
  • worldofwearableart
  • wow show

How the Brand Demand Index is measured

Other head-to-heads among arts and culture festivals

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