Brandwave

Te Matatini vs WOMAD Aotearoa:Which is more popular?

In September 2026, WOMAD Aotearoa had more branded searches than Te Matatini among arts and culture festivals in New Zealand. WOMAD Aotearoa had about 1,990 branded searches, while Te Matatini had 1,600. WOMAD Aotearoa made up 9% of all arts and culture festival searches we track, and Te Matatini accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about arts and culture festivals, Te Matatini and WOMAD Aotearoa each appeared in three of the five answers. WOMAD Aotearoa was mentioned before Te Matatini in two out of three answers that named either.

Among arts and culture festivals in New Zealand in September 2026

Who do people search for more?

WOMAD Aotearoa, about 24% more searches than Te Matatini

WOMAD Aotearoa 2K searchesTe Matatini 1.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Te Matatini in 3 of 5WOMAD Aotearoa in 3 of 5

Who does AI recommend more?

WOMAD Aotearoa, named ahead of Te Matatini in 2 of 3 answers

WOMAD Aotearoa first in 2Te Matatini first in 1

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Top arts and culture festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Te Matatini and WOMAD Aotearoa were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WOMAD Aotearoa was listed before Te Matatini in two out of three answers that named either.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about arts and culture festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Te Matatini or WOMAD Aotearoa more popular in search?

This chart shows how often people search Google for Te Matatini and WOMAD Aotearoa by name. Each line represents a brand's share of searches for all ten arts and culture festivals we track, month by month, from searches in New Zealand.

Te Matatini and WOMAD Aotearoa among arts and culture festivals in New Zealand, by month

Share of searches by month for WOMAD Aotearoa, Te Matatini. The figures are in the table below the chart.

View monthly share of searches table
MonthWorld of WearableArtWOMAD AotearoaPasifika FestivalTe MatatiniWhānau Mārama NZ International Film FestivalNelson Arts FestivalCubaDupaAuckland Arts FestivalAuckland Writers FestivalAotearoa New Zealand Festival of the Arts
Oct 202531.3%4.8%21.8%9.1%7.3%11.8%4.5%5.5%3.6%0.27%
Nov 202515.8%6.4%25%17.1%7.9%1.4%9.7%10%5.3%1.4%
Dec 202516.4%11.6%17.8%12.8%8.4%0.71%13%13.7%4.8%0.89%
Jan 202615.7%7.8%15.6%8.6%6.3%0.88%24%13.4%6.3%1.4%
Feb 202615.2%3.7%19.4%8.6%3.4%0.48%29.5%13.5%5.2%0.91%
Mar 20265.7%1.9%22.9%3.7%1.7%0.22%42.4%10.5%10.9%0.14%
Apr 202622.6%3.9%11.1%13.2%7.4%0.62%4.3%4.4%32.3%0.21%
May 202618.9%3.8%9.4%9.4%10.8%0.45%2%2%43.1%0.1%
Jun 202624.5%5.4%14.8%12.5%32.7%1.3%2.6%2.6%3.6%0.08%
Jul 202613.1%8.2%5.2%3.3%66.2%1%0.89%1.1%0.95%0.03%
Aug 202617.5%5.7%6.6%6.6%57.6%2.5%1.4%0.94%1%0.03%
Sep 202665.3%9%8.6%7.3%3.5%2.2%1.5%1.2%1.2%0.09%

How has the Te Matatini and WOMAD Aotearoa comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand arts and culture festivals in September 2026?

2 changes

  1. In September 2026, WOMAD Aotearoa overtook Whānau Mārama NZ International Film Festival and 2 others to rank 2nd among arts and culture festivals in New Zealand, with 9% of the searches.

  2. In September 2026, Te Matatini gained share of searches among arts and culture festivals in New Zealand, from 6.6% to 7.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Te Matatini’s and WOMAD Aotearoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Te Matatini

1 branded search term

  • te matatini

WOMAD Aotearoa

2 branded search terms

  • womad
  • womad nz

How the Brand Demand Index is measured

Other head-to-heads among arts and culture festivals

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