Brandwave

Virbac vs Zoetis:Which is more popular?

In September 2026, Virbac had more branded searches than Zoetis among animal health brands in New Zealand. Virbac had about 660 branded searches, while Zoetis had 510. Virbac made up 34.6% of all animal health brand searches we track, and Zoetis accounted for 26.7%. When we asked ChatGPT and Google AI Overviews about animal health brands, Virbac and Zoetis each appeared in two of the five answers. Zoetis was mentioned before Virbac in two out of three answers.

Among animal health brands in New Zealand in September 2026

Who do people search for more?

Virbac, about 29% more searches than Zoetis

Virbac 660 searchesZoetis 510 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Virbac in 2 of 5Zoetis in 2 of 5

Who does AI recommend more?

Zoetis, named ahead of Virbac in 2 of 3 answers

Zoetis first in 2Virbac first in 1

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Top animal health brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Virbac and Zoetis were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoetis was listed before Virbac in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoetis1st
  2. MSD Animal Health2nd
  3. Virbac3rd
  4. Boehringer Ingelheim Animal Health4th
  5. Elanco5th
  6. Bomac–
  7. Jurox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MSD Animal Health3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virbac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoetis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boehringer Ingelheim Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elanco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bomac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jurox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about animal health brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Virbac or Zoetis more popular in search?

This chart shows how often people search Google for Virbac and Zoetis by name. Each line represents a brand's share of searches for all seven animal health brands we track, month by month, from searches in New Zealand.

Virbac and Zoetis among animal health brands in New Zealand, by month

Share of searches by month for Virbac, Zoetis. The figures are in the table below the chart.

View monthly share of searches table
MonthVirbacZoetisElancoMSD Animal HealthBomacJuroxBoehringer Ingelheim Animal Health
Oct 202532.4%31.8%20.5%10.2%2.8%1.1%1.1%
Nov 202529.4%37.3%19.2%10.2%2.8%0.56%0.56%
Dec 202531.7%36.6%17.9%10.3%2.1%0.69%0.69%
Jan 202634.8%27.7%19.4%13.5%2.6%1.3%0.65%
Feb 202628.3%31.9%21.7%13.3%3%1.2%0.6%
Mar 202636.4%24.7%20.2%13.6%3.5%1%0.51%
Apr 202632.7%27.5%19.9%15.8%2.3%1.2%0.58%
May 202632.3%31.2%19.9%11.8%3.2%1.1%0.54%
Jun 202633.3%25.6%19.5%16.4%3.6%1%0.51%
Jul 202634.9%26.5%19.6%14.3%2.6%1.1%1.1%
Aug 202629.5%31.6%20%14.2%3.2%1.1%0.53%
Sep 202634.6%26.7%19.4%14.1%2.6%1.6%1%

How has the Virbac and Zoetis comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Zoetis took it in November 2025, Virbac took it in January 2026, Zoetis took it in February 2026, Virbac took it in March 2026, Zoetis took it in August 2026, Virbac took it in September 2026.
  • Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand moved from 32.4% to 34.6%, and its estimated monthly branded searches moved from 570 to 660.
  • Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand moved from 31.8% to 26.7%, and its estimated monthly branded searches moved from 560 to 510.

How did search popularity change for New Zealand animal health brands in September 2026?

2 changes

  1. In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches.

  2. In September 2026, Zoetis lost share of searches among animal health brands in New Zealand, from 31.6% to 26.7%.

How are branded searches counted?

127 search terms

Brandwave collects information about searches that people make online using Virbac’s and Zoetis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Virbac

91 branded search terms

  • calgophos virbac
  • cet virbac
  • enzymatic virbac
  • equimyl virbac
  • feluro virbac
  • gastro virbac
  • milteforan virbac
  • neutered cat virbac
  • nutrigel virbac
  • urology virbac
  • veggie dent virbac
  • veggiedent fresh virbac
  • virbac
  • virbac alizin
  • virbac allerderm
  • virbac allergy
  • virbac allermyl
  • virbac anxitane
  • virbac aquadent
  • virbac cat
  • virbac cet
  • virbac cet aquadent
  • virbac cet chews
  • virbac cet enzymatic
  • virbac cet veggiedent
  • virbac chews
  • virbac clomicalm
  • virbac cortavance
  • virbac cortavance spray
  • virbac dermacool
  • virbac ear
  • virbac ear cleanser
  • virbac easotic
  • virbac enzymatic
  • virbac enzymatic chews
  • virbac enzymatic toothpaste
  • virbac epi soothe
  • virbac equimax
  • virbac flea
  • virbac flea spray

1–40 of 91

Zoetis

36 branded search terms

  • abaxis zoetis
  • albon zoetis
  • bravecto zoetis
  • calf guard zoetis
  • istat zoetis
  • librela zoetis
  • orbeseal zoetis
  • revolution plus zoetis
  • revolution zoetis
  • revolution zoetis dogs
  • simparica zoetis
  • solensia zoetis
  • zoetis
  • zoetis abaxis
  • zoetis alphatrak
  • zoetis calf guard
  • zoetis cerenia
  • zoetis clavamox
  • zoetis dectomax
  • zoetis dx
  • zoetis for dogs
  • zoetis istat
  • zoetis istat update
  • zoetis librela
  • zoetis pet medicine
  • zoetis pet tabs
  • zoetis pets
  • zoetis products
  • zoetis revolution plus
  • zoetis scourguard
  • zoetis sileo
  • zoetis simparica
  • zoetis solensia
  • zoetis terramycin
  • zoetis veterinary
  • zoetis veterinary products

How the Brand Demand Index is measured

Other head-to-heads among animal health brands

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