Animal health brands in New Zealand:Which are most popular?
In September 2026, Virbac was the most searched animal health brand in New Zealand, accounting for 34.6% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, MSD Animal Health was mentioned most often, in three of the five answers. Zoetis was recommended most often, coming first in two out of three responses that gave a list.
VirbacShare of searches 34.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ZoetisShare of searches 26.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
ElancoShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
MSD Animal HealthShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- BomacShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top animal health brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, MSD Animal Health was mentioned most often, in three of the five answers. Zoetis was recommended most often, coming first in two out of three answers that gave a list. MSD Animal Health was second, and Virbac was third. Bomac, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MSD Animal Health3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Virbac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoetis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boehringer Ingelheim Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Elanco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bomac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jurox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about animal health brands
5 answers
Asked ChatGPT
“Which animal health brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best animal health brands in New Zealand?”
Asked ChatGPT
“What's the best animal health brand in New Zealand for veterinary care?”
Searched Google, AI Overview
“veterinary medicine nz”
Searched Google, AI Overview
“farm animal health”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which animal health brands do people search for most?
This chart shows how often people search Google for each animal health brand by name. Each line represents a brand's share of searches for all seven animal health brands we track, month by month, from searches in New Zealand.
Share of searches by month for Virbac, Zoetis, Elanco, MSD Animal Health, Bomac. The figures are in the table below the chart.
View monthly share of searches table
| Month | Virbac | Zoetis | Elanco | MSD Animal Health | Bomac | Jurox | Boehringer Ingelheim Animal Health |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 31.8% | 20.5% | 10.2% | 2.8% | 1.1% | 1.1% |
| Nov 2025 | 29.4% | 37.3% | 19.2% | 10.2% | 2.8% | 0.56% | 0.56% |
| Dec 2025 | 31.7% | 36.6% | 17.9% | 10.3% | 2.1% | 0.69% | 0.69% |
| Jan 2026 | 34.8% | 27.7% | 19.4% | 13.5% | 2.6% | 1.3% | 0.65% |
| Feb 2026 | 28.3% | 31.9% | 21.7% | 13.3% | 3% | 1.2% | 0.6% |
| Mar 2026 | 36.4% | 24.7% | 20.2% | 13.6% | 3.5% | 1% | 0.51% |
| Apr 2026 | 32.7% | 27.5% | 19.9% | 15.8% | 2.3% | 1.2% | 0.58% |
| May 2026 | 32.3% | 31.2% | 19.9% | 11.8% | 3.2% | 1.1% | 0.54% |
| Jun 2026 | 33.3% | 25.6% | 19.5% | 16.4% | 3.6% | 1% | 0.51% |
| Jul 2026 | 34.9% | 26.5% | 19.6% | 14.3% | 2.6% | 1.1% | 1.1% |
| Aug 2026 | 29.5% | 31.6% | 20% | 14.2% | 3.2% | 1.1% | 0.53% |
| Sep 2026 | 34.6% | 26.7% | 19.4% | 14.1% | 2.6% | 1.6% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.6% | 660 | +17.9% | +5.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.7% | 510 | -15% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.4% | 370 | -2.6% | -0.6 points | |
| 4, held 4th | 14.1% | 270 | 0% | -0.1 points | |
| 5, held 5th | 2.6% | 50 | -16.7% | -0.5 points | |
| 6, held 6th | 1.6% | 30 | +50% | +0.5 points | |
| 7, held 7th | 1% | 20 | +100% | +0.5 points |
1.
Virbac34.6%
Moved from 2nd to 1st. 660 estimated branded searches, +17.9% vs prior month. Share +5.1 points.
2.
Zoetis26.7%
Moved from 1st to 2nd. 510 estimated branded searches, -15% vs prior month. Share -4.9 points.
3.
Elanco19.4%
Held 3rd. 370 estimated branded searches, -2.6% vs prior month. Share -0.6 points.
14.1%
Held 4th. 270 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Bomac
2.6%
Held 5th. 50 estimated branded searches, -16.7% vs prior month. Share -0.5 points.
6.
Jurox1.6%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.5 points.
Held 7th. 20 estimated branded searches, +100% vs prior month. Share +0.5 points.
Which brand is most popular in search among animal health brands in New Zealand?
7 brands
In September 2026, Virbac was the most searched among animal health brands in New Zealand, with an estimated 660 branded searches, 34.6% of all searches for the seven we track. Zoetis is in 2nd place, 7.9 percentage points behind at 26.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Virbac | 32.4% → 34.6% | 36.4%Mar 2026 | 28.3%Feb 2026 | 1st |
| Zoetis | 31.8% → 26.7% | 37.3%Nov 2025 | 24.7%Mar 2026 | 2nd |
| Elanco | 20.5% → 19.4% | 21.7%Feb 2026 | 17.9%Dec 2025 | 3rd |
| MSD Animal Health | 10.2% → 14.1% | 16.4%Jun 2026 | 10.2%Nov 2025 | 4th |
| Bomac | 2.8% → 2.6% | 3.6%Jun 2026 | 2.1%Dec 2025 | 5th |
| Jurox | 1.1% → 1.6% | 1.6%Sep 2026 | 0.56%Nov 2025 | 7th → 6th |
| Boehringer Ingelheim Animal Health | 1.1% → 1% | 1.1%Oct 2025 | 0.51%Mar 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand increased from 32.4% to 34.6%.
- Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand decreased from 31.8% to 26.7%.
- Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand decreased from 20.5% to 19.4%.
- Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands in New Zealand increased from 10.2% to 14.1%.
- Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand peaked at 36.4% in March 2026 and was lowest at 28.3% in February 2026.
- Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand peaked at 37.3% in November 2025 and was lowest at 24.7% in March 2026.
- Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand peaked at 21.7% in February 2026 and was lowest at 17.9% in December 2025.
- Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands in New Zealand peaked at 16.4% in June 2026 and was lowest at 10.2% in November 2025.
- Across the 12 months ending September 2026, Bomac’s share of searches among animal health brands in New Zealand peaked at 3.6% in June 2026 and was lowest at 2.1% in December 2025.
- Across the 12 months ending September 2026, Jurox’s share of searches among animal health brands in New Zealand peaked at 1.6% in September 2026 and was lowest at 0.56% in November 2025.
- Across the 12 months ending September 2026, Jurox rose from 7th to 6th among animal health brands in New Zealand.
- Across the 12 months ending September 2026, Boehringer Ingelheim Animal Health fell from 6th to 7th among animal health brands in New Zealand.
- Across the 12 months ending September 2026, Bomac held steady: its share of searches among animal health brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand animal health brands in September 2026?
7 changes
In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches.
In September 2026, Boehringer Ingelheim Animal Health gained share of searches among animal health brands in New Zealand, from 0.53% to 1%.
In September 2026, Jurox gained share of searches among animal health brands in New Zealand, from 1.1% to 1.6%.
In September 2026, Zoetis lost share of searches among animal health brands in New Zealand, from 31.6% to 26.7%.
In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%.
In September 2026, Bomac lost share of searches among animal health brands in New Zealand, from 3.2% to 2.6%.
MSD Animal Health’s share of searches among animal health brands in New Zealand has lost ground for 3 months in a row, from 16.4% to 14.1% in September 2026.
Compare popularity between leading brands
- Virbac vs Zoetis: compare popularity
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- Zoetis vs MSD Animal Health: compare popularity
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- Elanco vs MSD Animal Health: compare popularity
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