Brandwave

How popular isZoetis?

In September 2026, people searched for Zoetis by name about 510 times in New Zealand, an 8.9% decrease from the previous year. These searches made up 26.7% of all New Zealand animal health brand searches, placing Zoetis second out of seven brands. When we asked both ChatGPT and Google AI Overviews about animal health brands, Zoetis appeared in two of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Zoetis is the second most searched of 7 competitors and the most recommended in AI answers.

  1. VirbacShare of searches 34.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. ZoetisShare of searches 26.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. ElancoShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. MSD Animal HealthShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BomacShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top animal health brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoetis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoetis is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoetis1st
  2. MSD Animal Health2nd
  3. Virbac3rd
  4. Boehringer Ingelheim Animal Health4th
  5. Elanco5th
  6. Bomac–
  7. Jurox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MSD Animal Health3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virbac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoetis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boehringer Ingelheim Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elanco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bomac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jurox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about animal health brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which animal health brands compete with Zoetis?

Zoetis against animal health brands in New Zealand, by month

Share of searches by month for Virbac, Zoetis, Elanco, MSD Animal Health, Bomac. The figures are in the table below the chart.

View monthly share of searches table
MonthVirbacZoetisElancoMSD Animal HealthBomacJuroxBoehringer Ingelheim Animal Health
Oct 202532.4%31.8%20.5%10.2%2.8%1.1%1.1%
Nov 202529.4%37.3%19.2%10.2%2.8%0.56%0.56%
Dec 202531.7%36.6%17.9%10.3%2.1%0.69%0.69%
Jan 202634.8%27.7%19.4%13.5%2.6%1.3%0.65%
Feb 202628.3%31.9%21.7%13.3%3%1.2%0.6%
Mar 202636.4%24.7%20.2%13.6%3.5%1%0.51%
Apr 202632.7%27.5%19.9%15.8%2.3%1.2%0.58%
May 202632.3%31.2%19.9%11.8%3.2%1.1%0.54%
Jun 202633.3%25.6%19.5%16.4%3.6%1%0.51%
Jul 202634.9%26.5%19.6%14.3%2.6%1.1%1.1%
Aug 202629.5%31.6%20%14.2%3.2%1.1%0.53%
Sep 202634.6%26.7%19.4%14.1%2.6%1.6%1%

  1. 1.Virbac

    34.6%

    Moved from 2nd to 1st. 660 estimated branded searches, +17.9% vs prior month. Share +5.1 points.

  2. 2.Zoetis

    26.7%

    Moved from 1st to 2nd. 510 estimated branded searches, -15% vs prior month. Share -4.9 points.

  3. 3.Elanco

    19.4%

    Held 3rd. 370 estimated branded searches, -2.6% vs prior month. Share -0.6 points.

  4. 4.MSD Animal Health

    14.1%

    Held 4th. 270 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Bomac

    2.6%

    Held 5th. 50 estimated branded searches, -16.7% vs prior month. Share -0.5 points.

  6. 6.Jurox

    1.6%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.5 points.

  7. 7.Boehringer Ingelheim Animal Health

    1%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share +0.5 points.

Compare popularity between Zoetis and its closest rivals

Every comparison with Zoetis

4 comparisons

How has branded search demand for Zoetis changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zoetis in New Zealand fell from 560 to 510.
  • Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand decreased from 31.8% to 26.7%.
  • Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand peaked at 37.3% in November 2025 and was lowest at 24.7% in March 2026.

How did search popularity change for New Zealand animal health brands in September 2026?

6 changes

  1. In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches.

  2. In September 2026, Boehringer Ingelheim Animal Health gained share of searches among animal health brands in New Zealand, from 0.53% to 1%.

  3. In September 2026, Jurox gained share of searches among animal health brands in New Zealand, from 1.1% to 1.6%.

  4. In September 2026, Zoetis lost share of searches among animal health brands in New Zealand, from 31.6% to 26.7%.

  5. In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%.

  6. In September 2026, Bomac lost share of searches among animal health brands in New Zealand, from 3.2% to 2.6%.

How are Zoetis’ branded searches counted?

36 search terms

Brandwave collects information about searches that people make online using Zoetis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • abaxis zoetis
  • albon zoetis
  • bravecto zoetis
  • calf guard zoetis
  • istat zoetis
  • librela zoetis
  • orbeseal zoetis
  • revolution plus zoetis
  • revolution zoetis
  • revolution zoetis dogs
  • simparica zoetis
  • solensia zoetis
  • zoetis
  • zoetis abaxis
  • zoetis alphatrak
  • zoetis calf guard
  • zoetis cerenia
  • zoetis clavamox
  • zoetis dectomax
  • zoetis dx
  • zoetis for dogs
  • zoetis istat
  • zoetis istat update
  • zoetis librela
  • zoetis pet medicine
  • zoetis pet tabs
  • zoetis pets
  • zoetis products
  • zoetis revolution plus
  • zoetis scourguard
  • zoetis sileo
  • zoetis simparica
  • zoetis solensia
  • zoetis terramycin
  • zoetis veterinary
  • zoetis veterinary products

Do you work for Zoetis? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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