Elanco vs MSD Animal Health:Which is more popular?
In September 2026, Elanco had more branded searches than MSD Animal Health among animal health brands in New Zealand. Elanco had about 370 branded searches, while MSD Animal Health had 270. Elanco made up 19.4% of all animal health brand searches we track, and MSD Animal Health accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about animal health brands, MSD Animal Health appeared in three of the five answers and Elanco in one. MSD Animal Health was mentioned before Elanco in every answer.
Who do people search for more?
Elanco, about 37% more searches than MSD Animal Health
Who does AI mention more?
MSD Animal Health, mentioned in 3 of 5 answers, Elanco in 1
Who does AI recommend more?
MSD Animal Health, named ahead of Elanco in every answer
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Top animal health brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MSD Animal Health was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Elanco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSD Animal Health was listed before Elanco in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MSD Animal Health3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Virbac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zoetis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boehringer Ingelheim Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Elanco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bomac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jurox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about animal health brands
5 answers
Asked ChatGPT
“Which animal health brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best animal health brands in New Zealand?”
Asked ChatGPT
“What's the best animal health brand in New Zealand for veterinary care?”
Searched Google, AI Overview
“veterinary medicine nz”
Searched Google, AI Overview
“farm animal health”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Elanco or MSD Animal Health more popular in search?
This chart shows how often people search Google for Elanco and MSD Animal Health by name. Each line represents a brand's share of searches for all seven animal health brands we track, month by month, from searches in New Zealand.
Share of searches by month for Elanco, MSD Animal Health. The figures are in the table below the chart.
View monthly share of searches table
| Month | Virbac | Zoetis | Elanco | MSD Animal Health | Bomac | Jurox | Boehringer Ingelheim Animal Health |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 31.8% | 20.5% | 10.2% | 2.8% | 1.1% | 1.1% |
| Nov 2025 | 29.4% | 37.3% | 19.2% | 10.2% | 2.8% | 0.56% | 0.56% |
| Dec 2025 | 31.7% | 36.6% | 17.9% | 10.3% | 2.1% | 0.69% | 0.69% |
| Jan 2026 | 34.8% | 27.7% | 19.4% | 13.5% | 2.6% | 1.3% | 0.65% |
| Feb 2026 | 28.3% | 31.9% | 21.7% | 13.3% | 3% | 1.2% | 0.6% |
| Mar 2026 | 36.4% | 24.7% | 20.2% | 13.6% | 3.5% | 1% | 0.51% |
| Apr 2026 | 32.7% | 27.5% | 19.9% | 15.8% | 2.3% | 1.2% | 0.58% |
| May 2026 | 32.3% | 31.2% | 19.9% | 11.8% | 3.2% | 1.1% | 0.54% |
| Jun 2026 | 33.3% | 25.6% | 19.5% | 16.4% | 3.6% | 1% | 0.51% |
| Jul 2026 | 34.9% | 26.5% | 19.6% | 14.3% | 2.6% | 1.1% | 1.1% |
| Aug 2026 | 29.5% | 31.6% | 20% | 14.2% | 3.2% | 1.1% | 0.53% |
| Sep 2026 | 34.6% | 26.7% | 19.4% | 14.1% | 2.6% | 1.6% | 1% |
How has the Elanco and MSD Animal Health comparison changed over the last 12 months?
3 findings
- Elanco was ahead of MSD Animal Health in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand moved from 20.5% to 19.4%, and its estimated monthly branded searches moved from 360 to 370.
- Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands in New Zealand moved from 10.2% to 14.1%, and its estimated monthly branded searches moved from 180 to 270.
How did search popularity change for New Zealand animal health brands in September 2026?
2 changes
In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%.
MSD Animal Health’s share of searches among animal health brands in New Zealand has lost ground for 3 months in a row, from 16.4% to 14.1% in September 2026.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Elanco’s and MSD Animal Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elanco
17 branded search terms
- claro elanco
- elanco
- elanco animal
- elanco animal health
- elanco bayer
- elanco cattle products
- elanco dog products
- elanco flea products
- elanco interceptor plus
- elanco pet
- elanco pet health
- elanco pet products
- elanco poultry products
- elanco products
- elanco vet
- elanco veterinary products
- osurnia by elanco
MSD Animal Health
2 branded search terms
- msd animal health
- msd animal health products
Other head-to-heads among animal health brands
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