Brandwave

Elanco vs Zoetis:Which is more popular?

In September 2026, Zoetis had more branded searches than Elanco among animal health brands in New Zealand. Zoetis had about 510 branded searches, while Elanco had 370. Zoetis made up 26.7% of all animal health brand searches we track, and Elanco accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about animal health brands, Zoetis appeared in two of the five answers and Elanco in one. Zoetis was mentioned before Elanco in every answer that named either.

Among animal health brands in New Zealand in September 2026

Who do people search for more?

Zoetis, about 38% more searches than Elanco

Zoetis 510 searchesElanco 370 searches

Who does AI mention more?

Zoetis, mentioned in 2 of 5 answers, Elanco in 1

Zoetis in 2 of 5Elanco in 1 of 5

Who does AI recommend more?

Zoetis, named ahead of Elanco in 2 of 2 answers

Zoetis first in 2Elanco never first

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Top animal health brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoetis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elanco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoetis was listed before Elanco in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoetis1st
  2. MSD Animal Health2nd
  3. Virbac3rd
  4. Boehringer Ingelheim Animal Health4th
  5. Elanco5th
  6. Bomac–
  7. Jurox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MSD Animal Health3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virbac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoetis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boehringer Ingelheim Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elanco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bomac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jurox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about animal health brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Elanco or Zoetis more popular in search?

This chart shows how often people search Google for Elanco and Zoetis by name. Each line represents a brand's share of searches for all seven animal health brands we track, month by month, from searches in New Zealand.

Elanco and Zoetis among animal health brands in New Zealand, by month

Share of searches by month for Zoetis, Elanco. The figures are in the table below the chart.

View monthly share of searches table
MonthVirbacZoetisElancoMSD Animal HealthBomacJuroxBoehringer Ingelheim Animal Health
Oct 202532.4%31.8%20.5%10.2%2.8%1.1%1.1%
Nov 202529.4%37.3%19.2%10.2%2.8%0.56%0.56%
Dec 202531.7%36.6%17.9%10.3%2.1%0.69%0.69%
Jan 202634.8%27.7%19.4%13.5%2.6%1.3%0.65%
Feb 202628.3%31.9%21.7%13.3%3%1.2%0.6%
Mar 202636.4%24.7%20.2%13.6%3.5%1%0.51%
Apr 202632.7%27.5%19.9%15.8%2.3%1.2%0.58%
May 202632.3%31.2%19.9%11.8%3.2%1.1%0.54%
Jun 202633.3%25.6%19.5%16.4%3.6%1%0.51%
Jul 202634.9%26.5%19.6%14.3%2.6%1.1%1.1%
Aug 202629.5%31.6%20%14.2%3.2%1.1%0.53%
Sep 202634.6%26.7%19.4%14.1%2.6%1.6%1%

How has the Elanco and Zoetis comparison changed over the last 12 months?

3 findings
  • Zoetis was ahead of Elanco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand moved from 20.5% to 19.4%, and its estimated monthly branded searches moved from 360 to 370.
  • Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand moved from 31.8% to 26.7%, and its estimated monthly branded searches moved from 560 to 510.

How did search popularity change for New Zealand animal health brands in September 2026?

3 changes

  1. In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches.

  2. In September 2026, Zoetis lost share of searches among animal health brands in New Zealand, from 31.6% to 26.7%.

  3. In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%.

How are branded searches counted?

53 search terms

Brandwave collects information about searches that people make online using Elanco’s and Zoetis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elanco

17 branded search terms

  • claro elanco
  • elanco
  • elanco animal
  • elanco animal health
  • elanco bayer
  • elanco cattle products
  • elanco dog products
  • elanco flea products
  • elanco interceptor plus
  • elanco pet
  • elanco pet health
  • elanco pet products
  • elanco poultry products
  • elanco products
  • elanco vet
  • elanco veterinary products
  • osurnia by elanco

Zoetis

36 branded search terms

  • abaxis zoetis
  • albon zoetis
  • bravecto zoetis
  • calf guard zoetis
  • istat zoetis
  • librela zoetis
  • orbeseal zoetis
  • revolution plus zoetis
  • revolution zoetis
  • revolution zoetis dogs
  • simparica zoetis
  • solensia zoetis
  • zoetis
  • zoetis abaxis
  • zoetis alphatrak
  • zoetis calf guard
  • zoetis cerenia
  • zoetis clavamox
  • zoetis dectomax
  • zoetis dx
  • zoetis for dogs
  • zoetis istat
  • zoetis istat update
  • zoetis librela
  • zoetis pet medicine
  • zoetis pet tabs
  • zoetis pets
  • zoetis products
  • zoetis revolution plus
  • zoetis scourguard
  • zoetis sileo
  • zoetis simparica
  • zoetis solensia
  • zoetis terramycin
  • zoetis veterinary
  • zoetis veterinary products

How the Brand Demand Index is measured

Other head-to-heads among animal health brands

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