Brandwave

How popular isVirbac?

In September 2026, people searched for Virbac by name about 660 times in New Zealand, a 15.8% increase from the previous year. These searches made up 34.6% of all New Zealand animal health brand searches, placing Virbac first out of seven brands. When we asked both ChatGPT and Google AI Overviews about animal health brands, Virbac appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Virbac is the most searched of 7 competitors and the third most recommended in AI answers.

  1. VirbacShare of searches 34.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. ZoetisShare of searches 26.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. ElancoShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. MSD Animal HealthShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BomacShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top animal health brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Virbac was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Virbac is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoetis1st
  2. MSD Animal Health2nd
  3. Virbac3rd
  4. Boehringer Ingelheim Animal Health4th
  5. Elanco5th
  6. Bomac–
  7. Jurox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MSD Animal Health3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virbac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoetis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boehringer Ingelheim Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elanco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bomac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jurox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about animal health brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which animal health brands compete with Virbac?

Virbac against animal health brands in New Zealand, by month

Share of searches by month for Virbac, Zoetis, Elanco, MSD Animal Health, Bomac. The figures are in the table below the chart.

View monthly share of searches table
MonthVirbacZoetisElancoMSD Animal HealthBomacJuroxBoehringer Ingelheim Animal Health
Oct 202532.4%31.8%20.5%10.2%2.8%1.1%1.1%
Nov 202529.4%37.3%19.2%10.2%2.8%0.56%0.56%
Dec 202531.7%36.6%17.9%10.3%2.1%0.69%0.69%
Jan 202634.8%27.7%19.4%13.5%2.6%1.3%0.65%
Feb 202628.3%31.9%21.7%13.3%3%1.2%0.6%
Mar 202636.4%24.7%20.2%13.6%3.5%1%0.51%
Apr 202632.7%27.5%19.9%15.8%2.3%1.2%0.58%
May 202632.3%31.2%19.9%11.8%3.2%1.1%0.54%
Jun 202633.3%25.6%19.5%16.4%3.6%1%0.51%
Jul 202634.9%26.5%19.6%14.3%2.6%1.1%1.1%
Aug 202629.5%31.6%20%14.2%3.2%1.1%0.53%
Sep 202634.6%26.7%19.4%14.1%2.6%1.6%1%

  1. 1.Virbac

    34.6%

    Moved from 2nd to 1st. 660 estimated branded searches, +17.9% vs prior month. Share +5.1 points.

  2. 2.Zoetis

    26.7%

    Moved from 1st to 2nd. 510 estimated branded searches, -15% vs prior month. Share -4.9 points.

  3. 3.Elanco

    19.4%

    Held 3rd. 370 estimated branded searches, -2.6% vs prior month. Share -0.6 points.

  4. 4.MSD Animal Health

    14.1%

    Held 4th. 270 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Bomac

    2.6%

    Held 5th. 50 estimated branded searches, -16.7% vs prior month. Share -0.5 points.

  6. 6.Jurox

    1.6%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.5 points.

  7. 7.Boehringer Ingelheim Animal Health

    1%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share +0.5 points.

Compare popularity between Virbac and its closest rivals

Every comparison with Virbac

4 comparisons

How has branded search demand for Virbac changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Virbac in New Zealand rose from 570 to 660.
  • Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand increased from 32.4% to 34.6%.
  • Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand peaked at 36.4% in March 2026 and was lowest at 28.3% in February 2026.

How did search popularity change for New Zealand animal health brands in September 2026?

6 changes

  1. In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches.

  2. In September 2026, Boehringer Ingelheim Animal Health gained share of searches among animal health brands in New Zealand, from 0.53% to 1%.

  3. In September 2026, Jurox gained share of searches among animal health brands in New Zealand, from 1.1% to 1.6%.

  4. In September 2026, Zoetis lost share of searches among animal health brands in New Zealand, from 31.6% to 26.7%.

  5. In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%.

  6. In September 2026, Bomac lost share of searches among animal health brands in New Zealand, from 3.2% to 2.6%.

How are Virbac’s branded searches counted?

91 search terms

Brandwave collects information about searches that people make online using Virbac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • calgophos virbac
  • cet virbac
  • enzymatic virbac
  • equimyl virbac
  • feluro virbac
  • gastro virbac
  • milteforan virbac
  • neutered cat virbac
  • nutrigel virbac
  • urology virbac
  • veggie dent virbac
  • veggiedent fresh virbac
  • virbac
  • virbac alizin
  • virbac allerderm
  • virbac allergy
  • virbac allermyl
  • virbac anxitane
  • virbac aquadent
  • virbac cat
  • virbac cet
  • virbac cet aquadent
  • virbac cet chews
  • virbac cet enzymatic
  • virbac cet veggiedent
  • virbac chews
  • virbac clomicalm
  • virbac cortavance
  • virbac cortavance spray
  • virbac dermacool
  • virbac ear
  • virbac ear cleanser
  • virbac easotic
  • virbac enzymatic
  • virbac enzymatic chews
  • virbac enzymatic toothpaste
  • virbac epi soothe
  • virbac equimax
  • virbac flea
  • virbac flea spray

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How the Brand Demand Index is measured

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