Brandwave

Vibe Hair Dezine vs Vivo Hair:Which is more popular in New Zealand?

In October 2026, Vivo Hair had more branded searches than Vibe Hair Dezine among New Plymouth hair salons in New Zealand. Vivo Hair had about 140 branded searches, while Vibe Hair Dezine had 30. Vivo Hair made up 14.9% of all New Plymouth hair salon searches we track, and Vibe Hair Dezine accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about New Plymouth hair salons, Vibe Hair Dezine appeared in two of the three answers and Vivo Hair in none.

Among New Plymouth hair salons in New Zealand in October 2026

Who do people search for more?

Vivo Hair, about 5 searches for every 1 for Vibe Hair Dezine

Vivo Hair 140 searchesVibe Hair Dezine 30 searches

Who does AI mention more?

Vibe Hair Dezine, mentioned in 2 of 3 answers, Vivo Hair in 0

Vibe Hair Dezine in 2 of 3Vivo Hair in 0 of 3

Who does AI recommend more?

Vibe Hair Dezine, the only one of the two named

Vibe Hair Dezine first in 2Vivo Hair never named

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Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vibe Hair Dezine was mentioned in two out of three: in two of the three ChatGPT answers. Vivo Hair did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Station Hair Company1st
  2. Patterson's Salon2nd
  3. Vibe Hair Dezine3rd
  4. LOLA Hair Studio4th
  5. Ash Hair & Beauty5th
  6. Vivo Hair–
  7. The Cutting Edge Hair Studio–
  8. Kess Hair & Beauty–
  9. Be Ba Bo Hair Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Vibe Hair Dezine or Vivo Hair more popular in search?

This chart shows how often people search Google for Vibe Hair Dezine and Vivo Hair by name. Each line represents a brand's share of searches for all nine New Plymouth hair salons we track, month by month, from searches in New Zealand.

Vibe Hair Dezine and Vivo Hair among New Plymouth hair salons in New Zealand, by month

Share of searches by month for Vivo Hair, Vibe Hair Dezine. The figures are in the table below the chart.

View monthly share of searches table
MonthAsh Hair & BeautyLOLA Hair StudioVivo HairThe Cutting Edge Hair StudioKess Hair & BeautyBe Ba Bo Hair StudioPatterson's SalonVibe Hair DezineThe Station Hair Company
Nov 202510.1%20.2%23.6%10.1%10.1%10.1%10.1%4.5%1.1%
Dec 202517.1%17.1%18.3%8.5%14.6%13.4%6.1%2.4%2.4%
Jan 202610.6%22.1%18.3%10.6%11.5%10.6%8.7%4.8%2.9%
Feb 202615.6%22.2%16.7%12.2%10%12.2%5.6%3.3%2.2%
Mar 202615.6%25.6%11.1%10%13.3%10%7.8%4.4%2.2%
Apr 202621.8%20.5%11.5%14.1%11.5%9%6.4%2.6%2.6%
May 202624.4%20.9%12.8%10.5%11.6%8.1%4.7%4.7%2.3%
Jun 202624.7%18.8%11.8%8.2%14.1%8.2%5.9%4.7%3.5%
Jul 202618.9%20%13.3%10%14.4%7.8%7.8%3.3%4.4%
Aug 202623.9%18.2%17%5.7%8%10.2%10.2%4.5%2.3%
Sep 202624.4%23.3%12.8%8.1%10.5%5.8%5.8%3.5%5.8%
Oct 202627.7%19.1%14.9%11.7%10.6%7.4%3.2%3.2%2.1%

How has branded search for Vibe Hair Dezine and Vivo Hair changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hair salons in October 2026?

2 changes

  1. In October 2026, Vivo Hair gained share of searches among New Plymouth hair salons in New Zealand, from 12.8% to 14.9%.

  2. In October 2026, Vibe Hair Dezine rose from 9th to 8th among New Plymouth hair salons in New Zealand.

How are Vibe Hair Dezine’s and Vivo Hair’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Vibe Hair Dezine’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Vibe Hair Dezine

2 branded search terms

  • vibe hair dezine
  • vibe hair new plymouth

Vivo Hair

19 branded search terms

  • vivo bethlehem
  • vivo botany
  • vivo chartwell
  • vivo hair
  • vivo hair salon
  • vivo howick
  • vivo lambton quay
  • vivo levin
  • vivo manukau
  • vivo mt eden
  • vivo papamoa
  • vivo rangiora
  • vivo remuera
  • vivo rolleston
  • vivo silverdale
  • vivo sylvia park
  • vivo takanini
  • vivo westgate
  • vivohair

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hair salons

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