TSB Arena vs Wolfbrook Arena:Which is more popular?
In September 2026, Wolfbrook Arena had more branded searches than TSB Arena among stadiums and arenas in New Zealand. Wolfbrook Arena had about 22,200 branded searches, while TSB Arena had 18,100. Wolfbrook Arena made up 9% of all stadiums and arena searches we track, and TSB Arena accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about stadiums and arenas, TSB Arena and Wolfbrook Arena each appeared in two of the five answers. Wolfbrook Arena was mentioned before TSB Arena in every answer that named either.
Who do people search for more?
Wolfbrook Arena, about 23% more searches than TSB Arena
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Wolfbrook Arena, named ahead of TSB Arena in 2 of 2 answers
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Top stadiums and arenas in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TSB Arena and Wolfbrook Arena were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wolfbrook Arena was listed before TSB Arena in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Eden Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Go Media Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
One New Zealand Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Forsyth Barr Stadium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spark Arena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sky Stadium3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Wolfbrook Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TSB Arena2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FMG Stadium Waikato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about stadiums and arenas
5 answers
Asked ChatGPT
“Which stadium or arena should I go to in New Zealand?”
Asked ChatGPT
“What are the best stadiums and arenas in New Zealand?”
Asked ChatGPT
“What's the best stadium or arena in New Zealand for sport and concerts?”
Searched Google, AI Overview
“stadiums and arenas nz”
Searched Google, AI Overview
“best stadiums nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is TSB Arena or Wolfbrook Arena more popular in search?
This chart shows how often people search Google for TSB Arena and Wolfbrook Arena by name. Each line represents a brand's share of searches for all nine stadiums and arenas we track, month by month, from searches in New Zealand.
Share of searches by month for Wolfbrook Arena, TSB Arena. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eden Park | Spark Arena | Go Media Stadium | Wolfbrook Arena | TSB Arena | One New Zealand Stadium | FMG Stadium Waikato | Forsyth Barr Stadium | Sky Stadium |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 20.8% | 15.9% | 7% | 4.7% | 3% | 0.74% | 2.1% | 5% |
| Nov 2025 | 47% | 30.3% | 8.5% | 4.6% | 1.7% | 2.3% | 0.5% | 1.1% | 4% |
| Dec 2025 | 20.6% | 34.9% | 18.4% | 5.4% | 5.4% | 6% | 1.1% | 1.3% | 6.9% |
| Jan 2026 | 22% | 19.3% | 39.7% | 4.3% | 1.9% | 3.1% | 0.56% | 0.85% | 8.2% |
| Feb 2026 | 41.2% | 26.2% | 7.2% | 5.8% | 3.2% | 3.5% | 3.9% | 3.2% | 6% |
| Mar 2026 | 38.4% | 19.3% | 21.8% | 5.3% | 2.4% | 6.3% | 1.6% | 2.9% | 2.1% |
| Apr 2026 | 19.6% | 18.8% | 13.9% | 11.3% | 4.1% | 22.9% | 4.1% | 3.4% | 2% |
| May 2026 | 19% | 26.5% | 20.5% | 7.4% | 4% | 16.8% | 3.3% | 1.8% | 0.58% |
| Jun 2026 | 18.9% | 26% | 13.4% | 4.8% | 4.8% | 22.1% | 7.2% | 1.4% | 1.2% |
| Jul 2026 | 42.5% | 27.4% | 9.4% | 5.1% | 2.8% | 9.1% | 1.5% | 1.8% | 0.41% |
| Aug 2026 | 26.2% | 33.3% | 17.5% | 11.5% | 1.9% | 5.8% | 1.5% | 1.9% | 0.34% |
| Sep 2026 | 42.7% | 18.2% | 13.6% | 9% | 7.3% | 6.5% | 1.2% | 1.2% | 0.27% |
How has the TSB Arena and Wolfbrook Arena comparison changed over the last 12 months?
3 findings
- Wolfbrook Arena was ahead of TSB Arena in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TSB Arena’s share of searches among stadiums and arenas in New Zealand moved from 4.7% to 7.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Wolfbrook Arena’s share of searches among stadiums and arenas in New Zealand moved from 7% to 9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for New Zealand stadiums and arenas in September 2026?
2 changes
In September 2026, TSB Arena overtook One New Zealand Stadium and Forsyth Barr Stadium to rank 5th among stadiums and arenas in New Zealand, with 7.3% of the searches.
In September 2026, Wolfbrook Arena lost share of searches among stadiums and arenas in New Zealand, from 11.5% to 9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using TSB Arena’s and Wolfbrook Arena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TSB Arena
1 branded search term
- tsb arena
Wolfbrook Arena
1 branded search term
- wolfbrook arena
Other head-to-heads among stadiums and arenas
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