Brandwave

Tripadvisor vs Yotpo:Which is more popular?

In September 2026, Tripadvisor had more branded searches than Yotpo among customer review platforms in New Zealand. Tripadvisor had about 9,900 branded searches, while Yotpo had 140. Tripadvisor made up 58.1% of all customer review platform searches we track, and Yotpo accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about customer review platforms, Tripadvisor appeared in three of the five answers and Yotpo in two. Tripadvisor was mentioned before Yotpo in two out of three answers that named either.

Among customer review platforms in New Zealand in September 2026

Who do people search for more?

Tripadvisor, about 71 searches for every 1 for Yotpo

Tripadvisor 9.9K searchesYotpo 140 searches

Who does AI mention more?

Tripadvisor, mentioned in 3 of 5 answers, Yotpo in 2

Tripadvisor in 3 of 5Yotpo in 2 of 5

Who does AI recommend more?

Tripadvisor, named ahead of Yotpo in 2 of 3 answers

Tripadvisor first in 2Yotpo first in 1

Follow Tripadvisor vs Yotpo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top customer review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tripadvisor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yotpo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tripadvisor was listed before Yotpo in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trustpilot1st
  2. Tripadvisor2nd
  3. Birdeye3rd
  4. Judge.me4th
  5. Yotpo5th
  6. Feefo6th
  7. Reviews.io7th
  8. Okendo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trustpilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tripadvisor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Feefo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reviews.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tripadvisor or Yotpo more popular in search?

This chart shows how often people search Google for Tripadvisor and Yotpo by name. Each line represents a brand's share of searches for all eight customer review platforms we track, month by month, from searches in New Zealand.

Tripadvisor and Yotpo among customer review platforms in New Zealand, by month

Share of searches by month for Tripadvisor, Yotpo. The figures are in the table below the chart.

View monthly share of searches table
MonthTripadvisorTrustpilotBirdeyeYotpoJudge.meOkendoFeefoReviews.io
Oct 202570.5%25.7%0.81%1.5%0.52%0.57%0.19%0.14%
Nov 202567.4%30%0.64%0.77%0.59%0.36%0.18%0.05%
Dec 202567.7%30.2%0.5%0.64%0.46%0.27%0.14%0.09%
Jan 202671.5%26.1%0.55%0.67%0.51%0.47%0.16%0.12%
Feb 202671.5%26.1%0.68%0.68%0.43%0.34%0.19%0.1%
Mar 202667.4%30%0.64%0.64%0.64%0.41%0.18%0.09%
Apr 202663.1%34.4%0.47%0.57%0.63%0.47%0.21%0.16%
May 202663.2%34.4%0.47%0.57%0.63%0.42%0.16%0.16%
Jun 202663.1%34.4%0.57%0.57%0.47%0.57%0.21%0.16%
Jul 202663.1%34.4%0.57%0.57%0.52%0.57%0.16%0.16%
Aug 202663%34.3%0.73%0.57%0.62%0.57%0.1%0.1%
Sep 202658.1%38.7%1%0.82%0.65%0.53%0.12%0.12%

How has the Tripadvisor and Yotpo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customer review platforms in September 2026?

2 changes

  1. In September 2026, Tripadvisor lost share of searches among customer review platforms in New Zealand, from 63% to 58.1%.

  2. In September 2026, Yotpo rose from 6th to 4th among customer review platforms in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tripadvisor’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tripadvisor

1 branded search term

  • tripadvisor

Yotpo

1 branded search term

  • yotpo

How the Brand Demand Index is measured

Other head-to-heads among customer review platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free