Brandwave

Tipene Funerals vs Windsor Funerals:Which is more popular?

In September 2026, Tipene Funerals had more branded searches than Windsor Funerals among Auckland funeral directors in New Zealand. Tipene Funerals had about 720 branded searches, while Windsor Funerals had 480. Tipene Funerals made up 11.2% of all Auckland funeral director searches we track, and Windsor Funerals accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, Tipene Funerals and Windsor Funerals each appeared in two of the three answers. Windsor Funerals was mentioned before Tipene Funerals in two out of three answers.

Among Auckland funeral directors in New Zealand in September 2026

Who do people search for more?

Tipene Funerals, about 50% more searches than Windsor Funerals

Tipene Funerals 720 searchesWindsor Funerals 480 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Tipene Funerals in 2 of 3Windsor Funerals in 2 of 3

Who does AI recommend more?

Windsor Funerals, named ahead of Tipene Funerals in 2 of 3 answers

Windsor Funerals first in 2Tipene Funerals first in 1

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tipene Funerals and Windsor Funerals were each mentioned in two out of three: in two of the three ChatGPT answers. Windsor Funerals was listed before Tipene Funerals in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Tipene Funerals or Windsor Funerals more popular in search?

This chart shows how often people search Google for Tipene Funerals and Windsor Funerals by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

Tipene Funerals and Windsor Funerals among Auckland funeral directors in New Zealand, by month

Share of searches by month for Tipene Funerals, Windsor Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDavis FuneralsDil's Funeral ServicesWindsor FuneralsAroha FuneralsSibunsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Oct 202540%12%9.8%12.6%4.4%9.8%7.8%2.9%0.41%0.41%
Nov 202540.4%12%9.8%10.2%4.3%9.8%8.7%3.5%0.83%0.33%
Dec 202535.4%13.4%10.9%13.7%5.9%7.2%9.1%3.2%0.93%0.19%
Jan 202630.7%11.2%11.2%19.7%7.4%9.1%5.7%4%0.76%0.19%
Feb 202638.5%9.4%14%14.5%5.1%9.4%4.8%3.3%0.48%0.48%
Mar 202643%10.6%7.1%13.5%8.7%7.1%5.9%3.1%0.74%0.29%
Apr 202645.1%11.1%7.4%11.5%4.9%9.1%6.8%3.2%0.62%0.31%
May 202650%8.1%9.9%7%4.4%8.1%7.5%3.6%0.97%0.28%
Jun 202636.9%13.5%11%7.8%9%7.3%7.5%6%0.61%0.46%
Jul 202645.6%9.2%9.2%12%5%6.1%7.7%4.1%0.78%0.31%
Aug 202648.4%9.6%7.9%8.5%6.4%7.9%6.5%3.5%0.93%0.4%
Sep 202645.7%11.2%9.2%8.1%7.5%6.1%5.5%5%1.1%0.62%

How has the Tipene Funerals and Windsor Funerals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland funeral directors in September 2026?

2 changes

  1. In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches.

  2. In September 2026, Tipene Funerals gained share of searches among Auckland funeral directors in New Zealand, from 9.6% to 11.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tipene Funerals’ and Windsor Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tipene Funerals

1 branded search term

  • tipene funerals

Windsor Funerals

1 branded search term

  • windsor funerals

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

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