Brandwave

The Wine List vs Vino Fino:Which is more popular in New Zealand?

In October 2026, Vino Fino had more branded searches than The Wine List among online wine retailers in New Zealand. Vino Fino had about 3,710 branded searches, while The Wine List had 10. Vino Fino made up 27% of all online wine retailer searches we track, and The Wine List accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about online wine retailers, The Wine List appeared in two of the five answers and Vino Fino in none.

Among online wine retailers in New Zealand in October 2026

Who do people search for more?

Vino Fino, about 371 searches for every 1 for The Wine List

Vino Fino 3.7K searchesThe Wine List 10 searches

Who does AI mention more?

The Wine List, mentioned in 2 of 5 answers, Vino Fino in 0

The Wine List in 2 of 5Vino Fino in 0 of 5

Who does AI recommend more?

The Wine List, the only one of the two named

The Wine List first in 2Vino Fino never named

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Top online wine retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Wine List was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vino Fino did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fine Wine Delivery Company1st
  2. The Good Wine Co2nd
  3. Black Market3rd
  4. Wine Direct4th
  5. Wine Central5th
  6. Everyday Wine6th
  7. The Wine List7th
  8. Glengarry8th
  9. Vino Fino–
  10. Advintage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fine Wine Delivery Company4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Good Wine Co4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Market3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everyday Wine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wine Central2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Wine List2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glengarry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vino Fino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Advintage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online wine retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Wine List or Vino Fino more popular in search?

This chart shows how often people search Google for The Wine List and Vino Fino by name. Each line represents a brand's share of searches for all ten online wine retailers we track, month by month, from searches in New Zealand.

The Wine List and Vino Fino among online wine retailers in New Zealand, by month

Share of searches by month for Vino Fino, The Wine List. The figures are in the table below the chart.

View monthly share of searches table
MonthEveryday WineVino FinoBlack MarketAdvintageFine Wine Delivery CompanyWine CentralWine DirectThe Good Wine CoGlengarryThe Wine List
Nov 202519.5%19.9%19.5%14%10.8%10.8%3.2%2.2%0.07%0.07%
Dec 202515.4%35.5%12.8%13.9%8.5%8.5%3.1%2.1%0.05%0.11%
Jan 202616.3%31.2%16.3%13.9%8.6%8.6%3.4%1.5%0.09%0.09%
Feb 202616.8%32.2%14.2%15%8.9%8.9%2.3%1.5%0.09%0.18%
Mar 202624.5%30.2%12.9%11.5%10.9%6%2.7%1.2%0%0.14%
Apr 202623.2%29%15.2%11.1%10.4%7%2.6%1.4%0.08%0.08%
May 202623.1%28.9%15.1%11%10.3%7%3.1%1.4%0.08%0.08%
Jun 202630.7%24.9%13.6%11.8%8.5%6.1%2.7%1.4%0%0.09%
Jul 202635.8%24.3%10.6%9.8%10.6%4.8%2.6%1.4%0.08%0.08%
Aug 202634%23.2%12.4%8.3%12.4%5.6%2.5%1.6%0.08%0.08%
Sep 202634.2%23.2%12.4%11.2%10.1%4.6%2.5%1.6%0.08%0.16%
Oct 202632.1%27%11.7%10.5%9.5%5.2%2.3%1.5%0.07%0.07%

How has branded search for The Wine List and Vino Fino changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand online wine retailers in October 2026?

2 changes

  1. In October 2026, Vino Fino gained share of searches among online wine retailers in New Zealand, from 23.2% to 27%.

  2. In October 2026, The Wine List fell from 9th to 10th among online wine retailers in New Zealand.

How are The Wine List’s and Vino Fino’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using The Wine List’s and Vino Fino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Wine List

1 branded search term

  • the wine list

Vino Fino

3 branded search terms

  • vino fino
  • vino fino wine
  • vinofino

How the Brand Demand Index is measured

Other head-to-heads among online wine retailers

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