Brandwave

Black Market vs Everyday Wine:Which is more popular?

In September 2026, Everyday Wine had more branded searches than Black Market among online wine retailers in New Zealand. Everyday Wine had about 4,400 branded searches, while Black Market had 1,600. Everyday Wine made up 34.2% of all online wine retailer searches we track, and Black Market accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about online wine retailers, Black Market appeared in three of the five answers and Everyday Wine in two. Black Market was mentioned before Everyday Wine in three out of four answers that named either.

Among online wine retailers in New Zealand in September 2026

Who do people search for more?

Everyday Wine, about 3 searches for every 1 for Black Market

Everyday Wine 4.4K searchesBlack Market 1.6K searches

Who does AI mention more?

Black Market, mentioned in 3 of 5 answers, Everyday Wine in 2

Black Market in 3 of 5Everyday Wine in 2 of 5

Who does AI recommend more?

Black Market, named ahead of Everyday Wine in 3 of 4 answers

Black Market first in 3Everyday Wine first in 1

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Top online wine retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Market was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Everyday Wine was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black Market was listed before Everyday Wine in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fine Wine Delivery Company1st
  2. The Good Wine Co2nd
  3. Black Market3rd
  4. Wine Direct4th
  5. Wine Central5th
  6. Everyday Wine6th
  7. The Wine List7th
  8. Glengarry8th
  9. Vino Fino–
  10. Advintage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fine Wine Delivery Company4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Good Wine Co4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Market3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everyday Wine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wine Central2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Wine List2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glengarry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vino Fino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Advintage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online wine retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Market or Everyday Wine more popular in search?

This chart shows how often people search Google for Black Market and Everyday Wine by name. Each line represents a brand's share of searches for all ten online wine retailers we track, month by month, from searches in New Zealand.

Black Market and Everyday Wine among online wine retailers in New Zealand, by month

Share of searches by month for Everyday Wine, Black Market. The figures are in the table below the chart.

View monthly share of searches table
MonthEveryday WineVino FinoBlack MarketAdvintageFine Wine Delivery CompanyWine CentralWine DirectThe Good Wine CoThe Wine ListGlengarry
Oct 202516.6%26%21%12.2%8.8%8.8%4.2%2.3%0.09%0.09%
Nov 202519.5%19.9%19.5%14%10.8%10.8%3.2%2.2%0.07%0.07%
Dec 202515.4%35.5%12.8%13.9%8.5%8.5%3.1%2.1%0.11%0.05%
Jan 202616.3%31.2%16.3%13.9%8.6%8.6%3.4%1.5%0.09%0.09%
Feb 202616.8%32.2%14.2%15%8.9%8.9%2.3%1.5%0.18%0.09%
Mar 202624.5%30.2%12.9%11.5%10.9%6%2.7%1.2%0.14%0%
Apr 202623.2%29%15.2%11.1%10.4%7%2.6%1.4%0.08%0.08%
May 202623.1%28.9%15.1%11%10.3%7%3.1%1.4%0.08%0.08%
Jun 202630.7%24.9%13.6%11.8%8.5%6.1%2.7%1.4%0.09%0%
Jul 202635.8%24.3%10.6%9.8%10.6%4.8%2.6%1.4%0.08%0.08%
Aug 202634%23.2%12.4%8.3%12.4%5.6%2.5%1.6%0.08%0.08%
Sep 202634.2%23.2%12.4%11.2%10.1%4.6%2.5%1.6%0.16%0.08%

How has the Black Market and Everyday Wine comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand online wine retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for Everyday Wine in New Zealand rose 131.6% over 12 measured months, from 1.9K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Black Market in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black Market’s and Everyday Wine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Market

2 branded search terms

  • black market
  • black market wine

Everyday Wine

1 branded search term

  • everyday wine

How the Brand Demand Index is measured

Other head-to-heads among online wine retailers

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