Brandwave

How popular isVino Fino?

In September 2026, people searched for Vino Fino by name about 2,990 times in New Zealand, about the same as the previous year. These searches made up 23.2% of all New Zealand online wine retailer searches, placing Vino Fino second out of ten retailers. When we asked both ChatGPT and Google AI Overviews about online wine retailers, Vino Fino did not appear in any of the answers.

Search and AI answers in September 2026

Vino Fino is the second most searched of 10 competitors and not listed in any AI answer.

  1. Everyday WineShare of searches 34.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Vino FinoShare of searches 23.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Black MarketShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. AdvintageShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Fine Wine Delivery CompanyShare of searches 10.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+5 more

Vino Fino website (opens in a new tab)

Follow Vino Fino and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top online wine retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vino Fino did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fine Wine Delivery Company1st
  2. The Good Wine Co2nd
  3. Black Market3rd
  4. Wine Direct4th
  5. Wine Central5th
  6. Everyday Wine6th
  7. The Wine List7th
  8. Glengarry8th
  9. Vino Fino–
  10. Advintage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fine Wine Delivery Company4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Good Wine Co4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Market3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everyday Wine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wine Central2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Wine List2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glengarry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vino Fino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Advintage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online wine retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which online wine retailers compete with Vino Fino?

Vino Fino against online wine retailers in New Zealand, by month

Share of searches by month for Everyday Wine, Vino Fino, Black Market, Advintage, Fine Wine Delivery Company, Wine Central, Wine Direct. The figures are in the table below the chart.

View monthly share of searches table
MonthEveryday WineVino FinoBlack MarketAdvintageFine Wine Delivery CompanyWine CentralWine DirectThe Good Wine CoThe Wine ListGlengarry
Oct 202516.6%26%21%12.2%8.8%8.8%4.2%2.3%0.09%0.09%
Nov 202519.5%19.9%19.5%14%10.8%10.8%3.2%2.2%0.07%0.07%
Dec 202515.4%35.5%12.8%13.9%8.5%8.5%3.1%2.1%0.11%0.05%
Jan 202616.3%31.2%16.3%13.9%8.6%8.6%3.4%1.5%0.09%0.09%
Feb 202616.8%32.2%14.2%15%8.9%8.9%2.3%1.5%0.18%0.09%
Mar 202624.5%30.2%12.9%11.5%10.9%6%2.7%1.2%0.14%0%
Apr 202623.2%29%15.2%11.1%10.4%7%2.6%1.4%0.08%0.08%
May 202623.1%28.9%15.1%11%10.3%7%3.1%1.4%0.08%0.08%
Jun 202630.7%24.9%13.6%11.8%8.5%6.1%2.7%1.4%0.09%0%
Jul 202635.8%24.3%10.6%9.8%10.6%4.8%2.6%1.4%0.08%0.08%
Aug 202634%23.2%12.4%8.3%12.4%5.6%2.5%1.6%0.08%0.08%
Sep 202634.2%23.2%12.4%11.2%10.1%4.6%2.5%1.6%0.16%0.08%

  1. 1.Everyday Wine

    34.2%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Vino Fino

    23.2%

    Held 2nd. 3K estimated branded searches, -0.66% vs prior month. Share 0 points.

  3. 3.Black Market

    12.4%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Advintage

    11.2%

    Moved from 5th to 4th. 1.4K estimated branded searches, +34.6% vs prior month. Share +2.9 points.

  5. 5.Fine Wine Delivery Company

    10.1%

    Moved from 4th to 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -2.3 points.

  6. 6.Wine Central

    4.6%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -1 points.

  7. 7.Wine Direct

    2.5%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.The Good Wine Co

    1.6%

    Held 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.The Wine List

    0.16%

    Moved from 10th to 9th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  10. 10.Glengarry

    0.08%

    Moved from 9th to 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Vino Fino and its closest rivals

Every comparison with Vino Fino

7 comparisons

How has branded search demand for Vino Fino changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vino Fino in New Zealand held steady at 3K.
  • Across the 12 months ending September 2026, Vino Fino’s share of searches among online wine retailers in New Zealand decreased from 26% to 23.2%.
  • Across the 12 months ending September 2026, Vino Fino’s share of searches among online wine retailers in New Zealand peaked at 35.5% in December 2025 and was lowest at 19.9% in November 2025.
  • Across the 12 months ending September 2026, Vino Fino fell from 1st to 2nd among online wine retailers in New Zealand.

How did search popularity change for New Zealand online wine retailers in September 2026?

6 changes

  1. In September 2026, Advintage overtook Fine Wine Delivery Company to rank 4th among online wine retailers in New Zealand, with 11.2% of the searches.

  2. In September 2026, Fine Wine Delivery Company lost share of searches among online wine retailers in New Zealand, from 12.4% to 10.1%.

  3. In September 2026, Wine Central lost share of searches among online wine retailers in New Zealand, from 5.6% to 4.6%.

  4. Vino Fino’s share of searches among online wine retailers in New Zealand has lost ground for 3 months in a row, from 24.9% to 23.2% in September 2026.

  5. In September 2026, The Wine List rose from 10th to 9th among online wine retailers in New Zealand.

  6. In September 2026, Glengarry fell from 9th to 10th among online wine retailers in New Zealand.

How are Vino Fino’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Vino Fino’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vino fino
  • vino fino wine
  • vinofino

Do you work for Vino Fino? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Vino Fino your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free